Online User Experience : The Perfect Example

How To Create A Online User Experience That Creates A Sale

Every now and again. I come across a website that really illustrates a best practice. You will always see commentary about the “online or web user experience” and how you should engage the visitor. Instead of talking about user experience – Let me show you.

Bear in mind that I have the idea that website are to be used and are a tool for communication to the market. Your website actually should have a purpose and should “do something”. Not just look nice.

How boring is paint? When was the last time that you got excited about paint?

Here’s great example of creating a perfect online user experience. This site is for people that are looking to paint a room in their home and want to see what it will look like before they buy the paint.

You can actually paint with the image. You can play with this here.

This site gives the user a low cost and easy way to experience the visual effect and the future that they are going to have by purchasing and buying this product and service. The execution is perfect.

I am thinking of how can I structure my sales process and offer so that I can offer a low cost demo of my product and service that allows the user to “consume it” without any time or effort on my part.

Of course setting up such a system will cost money, take time and require creativity. But, what a system that would be if the user could see the “future” that I am trying to provide to them at low cost or risk.

What comes to mind are:

• what if calculators
• simulators
• virtual environments
• models
• mock ups
• assessments

The question is: What can you do for your visitors, prospects and potential customers that will show them what you can do and provide for them that is low cost to you and high value to them.

You would think that paint is boring subject. On this site, the subject is fun and visually appealing. They have moved from the can to the room and the living space itself.

How can you move your product and service into a space where the user is fully engaged and working with your information, product or service. If you can do this, I speculate that the transaction is almost complete.

Are there other sites that you know of that provide a wonderful and pragmatic user experience? If so let me know…

Just thinking,

David Bullock