Your Business Narrative Controls 99% Of Your Success

by David Bullock

I started learning about narratives in 2003. This knowledge has been the most important concept and skill that I have honed over the last decade. I can’t find much information on the subject. But let me assure you that when you understand your own narrative (Thinking DNA), the narrative construct that you are currently in and story structure the whole world opens up to you.

Everything that happens in business and in life is based on data and interpretation (otherwise known as story). So if you get the story right, you will set yourself and your business up for success.

So what is a business narrative map?

I can actually show you as easily as I can tell you…


This is the “key” to business narratives. You must likely learned about this plot map in grade school. But, the way that it can be applied to business is powerful.

Please check out this webinar/video that I did to get the explanation about how to use this with your business… it has been locked up in my head for the last 10 years. Finally, I am getting the information out.


David Bullock



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