The 20 Master Plots And Marketing

The 20 Master Plot and Marekting. How do they connect?

Many of you have heard me speak about the 20 master plots and how they can be used for marketing. Coming from a sales and engineering background. The plot is what holds the story together. It is the substructure of the whole deal. It tells me who I am in the story and who my customer is in the story. I like to learn the fundatmentals because the fundatmentals are everlasting.

So using plots to outline and create headlines and body copy, I find, make my copywriting easier.

To ask the questions:

• What story am I in?
• What story is my customer in?
• How can I make my story compelling?

Gets you to the fundamentals of copywriting. Copywriting is writing a compelling story that your reader wants to be in.

I found an interesting article about plots. It seems that I am not the only one who has seen this. The question is how to use this to increase your ability to communicate effectively with your customers, readers and visitors to your website.

Enjoy

– David Bullock