A Marketing Process That Never Fails

by David Bullock

The more things change the more things stay the same… Communication Technology is moving us to the place where now our reach as business owners is vast and fast.

Look at the progression of the way that media has been used to influence not only our buying but also the way we “choose” our leadership.

This process has been going on for years right under your nose. The question is how can you use what is happening to your benefit in terms of embracing technology to increase your reach and exposure.

Time for a bit of a history lesson:

Media: Printed Book

Franklin Pierce the 14th President of the United States (1853–1857). Some contend that the main reason Pierce was elected as president in 1852 was the biography that his classmate, Nathanial Hawthorne wrote for him. The exposure that Pierce received from his association with this noted writer supported his victory.

Media: Radio

1920: Franklin Roosevelt. Used radio to hold regular fireside chats.

Media: Television

1960: The First Mass Media Election By Monica Davey in Chicago
the new medium of television played a decisive role in The race between John F. Kennedy and Richard M. Nixon: ‘image’ ruled, and presidential elections changed forever…

They stood side by side in Chicago, peering out from America’s black-and-white television sets one Monday evening in September 1960: John F. Kennedy, the tanned, photogenic Democratic candidate for President, and his Republican opponent, Richard M. Nixon, who many viewers thought looked pale and sweaty beneath a noticeable 5 o’clock shadow.


Media: Social Media

President Obama Campaign 2008 – 2012


Whomever uses the media of the day to connect with their audience will win.

Be well,

David Bullock



{ 9 comments… read them below or add one }

Catherine April 26, 2013 at 3:03 am

Loved the history lesson. It must have been so exciting to be around when the first broadcast or first book came out. Everything changes so fast now I think it’s easy to miss the real impact new communication technologies are having on our daily lives. And awesome video- the examples really provide a kick up the butt to start using these methods in business for real!

Jess April 30, 2013 at 4:11 am

That Warren Buffet quotes is one of my all time favourites. I am also looking for haystacks . LOL

David Bullock May 10, 2013 at 2:10 pm

Thank Jess. Finding the “big opportunity” is always fun.

David Bullock May 10, 2013 at 2:21 pm

Hi Catherine… You are right it is exciting. We have seen two “firsts” in the last two elections: (2008) social media and multi-channel marketing and the use of a full length (2012) motion picture as a political tool. http://budurl.com/POTUSMovie

What will be next I don’t know.

Be well.

Christopher June 5, 2013 at 7:17 pm

I just wish “the media of the day” didn’t change almost every day lately. 🙂

Eliot July 13, 2013 at 5:17 pm

Appreciate the historical perspective here. Media is truly the gamechanger for many.

Igor Stiler August 24, 2013 at 12:26 am

Thanks for this information and keep up the good work in this website. Cheers!

Ali Mese September 5, 2013 at 11:59 am

You should write more often, David!

Euro Power Tool October 19, 2013 at 3:02 am

Thanks for this information and keep up the good work in this website. Cheers!

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