The more things change the more things stay the same… Communication Technology is moving us to the place where now our reach as business owners is vast and fast.
Look at the progression of the way that media has been used to influence not only our buying but also the way we “choose” our leadership.
This process has been going on for years right under your nose. The question is how can you use what is happening to your benefit in terms of embracing technology to increase your reach and exposure.
Time for a bit of a history lesson:
Media: Printed Book
Franklin Pierce the 14th President of the United States (1853–1857). Some contend that the main reason Pierce was elected as president in 1852 was the biography that his classmate, Nathanial Hawthorne wrote for him. The exposure that Pierce received from his association with this noted writer supported his victory.
1920: Franklin Roosevelt. Used radio to hold regular fireside chats.
Media: Television1960: The First Mass Media Election By Monica Davey in Chicagothe new medium of television played a decisive role in The race between John F. Kennedy and Richard M. Nixon: ‘image’ ruled, and presidential elections changed forever…
They stood side by side in Chicago, peering out from America’s black-and-white television sets one Monday evening in September 1960: John F. Kennedy, the tanned, photogenic Democratic candidate for President, and his Republican opponent, Richard M. Nixon, who many viewers thought looked pale and sweaty beneath a noticeable 5 o’clock shadow.
Media: Social Media
President Obama Campaign 2008 – 2012
Whomever uses the media of the day to connect with their audience will win.