This is the distribution model explained.
Hoping that your advertising is working is not going to make your money. People have too many choices and too little time these days.
- Is it remarkable?
- Is it worth talking about?
- Is it new?
- Is it fresh?
- What is different about your offer?
- What are you marketing to?
- What is your customer obsessed about?
- Does your group care about?
Seth Godin is a master at articulating the marketing model.
Enjoy,
