As we completed the Barack 2.0 project, we had the opportunity to speak with the professors at Wharton School of Business about the data exhaust that is created due to new media platforms and practices.
These are the questions that came out of that discussion:
- What data is required to produce a profit in business?
- What data is worth inspecting?
- You have the data… now what?
- Does it go into a nice report and sit on the shelf?
- Is all of this data collection and measurement meaningless?
It can be meaningless if the data is not useful and pragmatically applicable.
Let’s look at a few concepts that filter out a lot of the noise:
More on Perfect Information: Social Media Strategy and Tactics
Filed in Actions You Can Take, Social Media For Business by David Bullock
When I worked in the robotics industry many years ago, there was this guy named Scott. He just made me laugh one day because I asked him what his role was and he said, “I am the idea guy.”
Why is this funny and how does this apply now?
While ideas are very important and we have to have them, at some point someone has to take the idea and do something with it. There are millions of ideas available right now in the US patent office. Some of them are good, some are bad and some are just plain crazy but all in all they are ideas.
When I hear someone say that they are an idea guy, I always get a bit worried. If you are just an idea guy when did you get the practical and pragmatic experience to know when your idea is a good one?
The Superbowl is over. Lasted for one day. Congratulations to the New Orleans Saints on the win. Congratulations to the advertisers that debuted their new commercials.
But let’s look beyond the Superbowl to the Pepsi Refresh Project.
For those of you who have not followed the story… In a nutshell, Pepsi decided not to advertise during the Superbowl. They decided to use the money that they would spend on “traditional advertising” on a social media project.
More on Leveraging Social Media to Transform: The Pepsi Refresh Project
Filed in Actions You Can Take, Advertising Insights by David Bullock
Observed by David Bullock
Viewing this video this morning, I could not help but think about the opportunities that we have before us.
Knowledge is only one component of success. Being able to take effective action and then build the structure to hold your idea is critical to your success.
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Knowledge is step one.
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Getting an Idea is step two.
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Building Something is step three.
How many of us stop at getting the knowledge and getting that great idea?
Sometime you need to sit back and analyze what you are doing with your business. There is a whole area of activity that can suck up time and funds without the business owner truly being aware of the drain it can have on your bottom line. I called this activity “Non-Revenue Generating Actions”
As a business owner, you can easily get caught up in doing things that don’t make any money for your business. Usually we classify things like:
- getting the mail
- paying bills
- paperwork
- building websites
- answering email or the phone
as things that need to be outsourced and not “important” for a business owner to handle. The craze right now is to outsource everything. That is fine, if you are outsourcing the
- right things
- to the right people
- for the right projects.
But there is a bigger hole in your business that is beyond outsourcing. It is the thinking that chooses the projects that you work on.
So when did life get to be so complex and complicated? This young man speaks so many simple truths in 3:25 mins.
- Taking Risks
- Doing The Work
- Great Success
- Making the Effort
- Saying Thank You
- Knowing When You Are Complete
Filed in Actions You Can Take by David Bullock
I'm happy to announce that Jerry West and I have teamed up for SEORainmaker 3, to be held in Nashville on June 25 & 26. Jerry and I have planned two days of to show business owners how to maximize online marketing and sales, turning the Internet into a powerful and cost-effective selling tool – even in a recession.
Filed in Actions You Can Take by David Bullock
Face the facts. There is no way to manage time itself. You can't move 2pm to 9am just because you want to. You can't stretch an hour by 5 minutes. Oh, but I wish I could. And I bet that if you had the "magic power" you would manipulate time too. Management means that you can move things around and rearrange things. This is so not the case with time. It is what it is. A minute is a minute and they are whizzing by right now. The video below will give you a framework to think about time in a new way. This is two minutes well spent.
There are many platforms to use as you create your social media strategy. But, are you using the platforms correctly? Many social media sites have hidden features and functions that, if used, bring the tool to new levels.
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As I studied the Obama social media campaign, LinkedIn was one of the early platforms that the Obama Social Media Team used to connect with the public. Of course, this made take a closer look…
More on Social Media Connection Business Strategy Session – LinkedIn
Filed in Actions You Can Take by David Bullock
Did you see this race? The 100 meter dash. WOW. I am a track and field fan. Not much to work with it seems.
It is you, your track shoes and your opponent seems to be the rest of the field.
But, really your biggest opponent is yourself.
Why do I say yourself?
More on Getting Out of Your Own Way – Leading The Field In Business
Filed in Actions You Can Take by David Bullock
