» Actions You Can Take

Is Your Best Business Tool…Your Phone? The Art of the Cold Call in a Web-Obsessed World

David Bullock — Sat, 08 Oct 2011 01:12:58 +0000

This may sounds strange coming from an online marketing expert like myself, but sometimes…you really should forgo the online stuff and just pick up the phone.

Why? Because everyone else is using social media and blogs and trying to capture e-mail addresses and putting white papers out there. And very few are actually picking up the phone and communicating with another human, especially a high-level decision maker.

Creating Value – The Tale Of Two Businesses

David Bullock — Thu, 14 Oct 2010 22:38:42 +0000

Creating value out of thin air is a skill that most business owners must master to survive in this tough economy. I am working on two different companies in two different industries and creating value is sometime a matter of positioning and *not* repackaging your offer.

The Power Of Leverage : A Pen, Paper Clip and Silly Band

David Bullock — Fri, 17 Sep 2010 05:16:35 +0000

Do you remember when you were smaller and you had to stand on a step stool to reach into the kitchen cabinets? If you can remember that idea of standing on one thing to get to another then you will enjoy this post.

The Value Of Observation And Action

David Bullock — Wed, 25 Aug 2010 20:41:42 +0000

Have you even found an old box, and as you go through the box you remember the things that were happening when you were accumulating those items?

Finally, I did an inventory last week and unearthed at least 5 years worth of unreleased content. Notes, ebooks, videos, mindmaps, old courses etc.

Business Planning: What Did You Really Do Today?

David Bullock — Mon, 10 May 2010 14:44:04 +0000

At the end of the day, look back and ask yourself, “What did you really accomplish today?”

If you can’t answer that question with:

I did this
Got this completed
Talked to so-and-so about this

Learning How to Make the Right Business Decisions

David Bullock — Fri, 07 May 2010 14:47:43 +0000

No business owner ever has enough time or information to make the right decision. Too many things can change that are outside of your control.

Technology is changing. The customers are changing. The market demand is changing. And yet we are hopeful that we make the right choices on a day-to-day basis.

Business Development: Knowledge, Know-How and Nonsense

David Bullock — Wed, 05 May 2010 13:35:00 +0000

I recently listened to a speaker talk about this “blue sky idea” that I know will never work, yet the audience was eating it up… Does this sound familar? It certainly is something I’ve seen happen over and over.

Perfect Information: Social Media Strategy and Tactics

David Bullock — Wed, 17 Feb 2010 20:54:37 +0000

As we completed the Barack 2.0 project, we had the opportunity to speak with the professors at Wharton School of Business about the data exhaust that is created due to new media platforms and practices.

Ideation: Scott the Idea Guy

David Bullock — Mon, 15 Feb 2010 14:37:12 +0000

When I worked in the robotics industry many years ago, there was this guy named Scott. He just made me laugh one day because I asked him what his role was and he said, “I am the idea guy.”

Leveraging Social Media to Transform: The Pepsi Refresh Project

David Bullock — Mon, 08 Feb 2010 15:50:55 +0000

The Superbowl is over. Lasted for one day. Congratulations to the New Orleans Saints on the win. Congratulations to the advertisers that debuted their new commercials.

But let’s look beyond the Superbowl to the Pepsi Refresh Project.