» Advertising Insights

Leveraging Social Media to Transform: The Pepsi Refresh Project

David Bullock — Mon, 08 Feb 2010 15:50:55 +0000

The Superbowl is over. Lasted for one day. Congratulations to the New Orleans Saints on the win. Congratulations to the advertisers that debuted their new commercials.

But let’s look beyond the Superbowl to the Pepsi Refresh Project.

Multi-Channel Marketing vs. Traditional Advertising

David Bullock — Thu, 12 Feb 2009 16:36:28 +0000

The world of advertising is changing radically. And in times of great change there is window of great opportunity. Finding that â€œholeâ€ in your market is your quest. It is all about results, folks.

The internet as a media has created an amazing shift.

Those of us who donâ€™t fight it, but embrace the changing market will be the ones in high demand.

Let me know what you think of this videoâ€¦

Relevance: The Secret To Writing Headlines That Work

David Bullock — Wed, 26 Dec 2007 03:46:01 +0000

It doesn't take a lot of words to tell a complete story in the headline.

Telling a complete story that grabs the reader is what your headline should do.

I was just listening to my daughter as she screamed at the top of her lungs for her sister to stop messing with her hair. All I heard was the one word – Stop. I knew immediately it was more than just a casual conversation. And, I knew that I might want to get more information.

Is Your Customer Relationship In Trouble?

David Bullock — Sat, 17 Nov 2007 20:37:05 +0000

The Break Up
Uploaded by geertdesager

To improve your customer relationships…do the opposite of what you see in this video.

This customer relationship video is a great example of the typical relationship that the advertiser has with the consumer. As you watch this video, see where you can make changes in your communication with your prospect and customers.

Here are a few questions to guide your thinking:

Marketing Project Management

David Bullock — Mon, 06 Aug 2007 13:52:31 +0000

Project management is what is required in the industrial world to get things done and to organize people. Marketing project management is just as important. I am working with a client and I am watching dates slip, tasks go unmanaged and basic chaos. Yet the the company is making money in spite of themselves and the lack of knowhow and technical expertise.

A Lesson In Precision Marketing Execution And Organization

David Bullock — Fri, 03 Aug 2007 11:40:18 +0000

There is a lesson in precision marketing execution and organization in this most recent toy recall.

First Question : Why is this latest recall “news worthy”?

Why is this particular toy recall on the radio and TV and there are thousands of products recalled every year?

My First Job As A Technical Editor – New Adwords Book

David Bullock — Sat, 09 Jun 2007 21:05:57 +0000

If you ever get the chance to become a novice in a subject that you are expert, you have a golden opportunity to take your skill set to the next level. Most of us move in unconscious competence. The key is to pay attention and become consciously competent. So that you can approach the subject with fresh eyes, vigor and wonder.

How To Write Better Headlines Article

David Bullock — Thu, 29 Mar 2007 02:31:31 +0000

How to write better headlines…

Headlines are the key to marketing and the key to your business success.

According to this article it is about content and connecting with people, not about writing headline for the search engines. It is about writing headlines for people.

How Technology Continues To Affect Marketing

David Bullock — Fri, 16 Mar 2007 04:14:05 +0000

What will this do for marketing and the experience on the web? WIth the rapid development and deployment of new technologies the “experience of the web will itself become a virtual augmented situation. How will you position your business to use and adopt new technologies?

How to make the Internet work for your Business

David Bullock — Wed, 14 Mar 2007 18:30:16 +0000

David Bullock Tracking and Testing is going mainstream.

The Tennessean (Nashville,TN) Newspaper for middle tennessee has a feature story about using the internet (online marketing). David Bullock was the very first guest in the radio show.