» Business Development

An Important Reminder to "Make The Call!" AKA: Are you selling hard enough?

David Bullock — Mon, 10 Oct 2011 01:15:24 +0000

The "Call to Action" is, unfortunately, often the bane of existence for most marketers, especially most content creators.

You create good content. You take the time, you know who your market is. You ask great questions. But you fall a little bit shy on closing the deal, for lack of a better term–getting the close. Your content shouldn't end with "Thanks for reading/watching/listening". It needs to instead always end with "Hey, I really want you to not just consume my information. I want you to love it. I want you to come back over and over again. In fact, I want you to pay me for it, so that I make revenue for this thing I love to do!"

What Trends Up, Must Come Down

David Bullock — Thu, 01 Sep 2011 15:30:56 +0000

If you are in the consumer market, you may find yourself looking to satisfy a current fad, desire or trend.

And we all know how fads go: in one day and out the next. Fortunes are made and lost on following and investing in trends.

Web Business Assessment : Is your website doing what you want it to do?

David Bullock — Wed, 29 Dec 2010 23:35:51 +0000

One of the most difficult things you will ever do in your business is to keep things simple.

Sounds paradoxical, right? Think about it… there are at least a billion good profitable ideas just floating around the Internet with no home. They may be missing one of the three major online systems to turn that idea into a sustainable business (yes, just three – remember, you can keep things simple): the website system, the promotional system and the conversion system. The promotional system gets traffic to your website. The website engages them. And the conversion system turns the visitor into a prospect, and a prospect into a customer.

How Much Is Your Business Really Costing You?

David Bullock — Mon, 06 Dec 2010 13:41:47 +0000

Too many times, solopreneurs create businesses that cost more money than the business is actually producing. Then, to add insult to injury, they let their pride, or misplaced optimism, or something like it, to continue to fuel the business even though it is not as profitable at all.

The Value Of Observation And Action

David Bullock — Wed, 25 Aug 2010 20:41:42 +0000

Have you even found an old box, and as you go through the box you remember the things that were happening when you were accumulating those items?

Finally, I did an inventory last week and unearthed at least 5 years worth of unreleased content. Notes, ebooks, videos, mindmaps, old courses etc.

The Five Competitive Forces That Shape Strategy

David Bullock — Mon, 25 Jan 2010 01:00:13 +0000

Observed by David Bullock

This is not only applicable to the large businesses. But this is also for smaller businesses. You are facing the same forces. The scale is the only thing that is different.

Enjoy.

Tags: Strategic+Thinking, Strategy

Do You Have A Strategy or an Idea?

David Bullock — Mon, 25 Jan 2010 00:46:36 +0000

by David Bullock

Do you have a strategy for your business and life? Are you confused as to what to do next?

Questions that lead toward a good strategy:

Strategic Positioning Question#1 : Where do you want to be?

Strategic Positioning Question#2 : Who do you want to be?

Strategic Positioning Question#3 : What do you want to be to your customers?

Strategic Positioning Question#4 : What do you want to be known for in the market?

Strategic Positioning Question#5 : How do you fit into the landscape?

Strategic Positioning Question#6 : Who else is in the market?

Strategic Positioning Question#7 : What are the others doing and delivering in the market?

Then listen to this short presentation on Strategy…

Tags: Strategic+thinking, Strategy, Thinking+about+Strategic

Thinking & Acting Effectively with Social Media for Your Business

David Bullock — Fri, 21 Aug 2009 10:52:36 +0000

By David Bullock Co-Author – Barack 2.0: Social Media Lessons For Business

Summary : Are we paying attention to the wrong things in regards to social media?

Recently, I attended a “social media” luncheon. What I heard was interesting.

9 Other Ways To Use Your Blog Posts

David Bullock — Fri, 28 Nov 2008 00:08:38 +0000

Nine ways to re-use your blog posts. Here’s some ways to re-look at your blog posts.

If good content is good content, why not maximize the time and effort you put into your blogging original content creation effort?

Barack Obama Social Media Technology Team Interview

David Bullock — Wed, 15 Oct 2008 14:04:27 +0000

Image by DavidErickson via Flickr

by David Bullock

Summary: Insightful Interview: Using Social Media As An Effective Promotional Channel

The Barack Obama Presidential Campaign has indeedÂ demanded the attention of the entireÂ nation. The masterful use of social media has been incredible.