What is social media?
It is truly something new, or it is a communication technology that is misunderstood and miss-applied because these new broadcasting and networking platforms have commoditized messaging by allowing the masses to have access to broadcast capacities and influence that were only available to a few years ago.
The answer is very basic. It starts with being meaningful and relevant to those that find you.
And where should they find you?
Everywhere that they are looking. Social media allows you to be everywhere, talking to everybody and listening to everything.
How do you sell social media?
That's a big question with which requires a big answer. However, it also requires some deeper questions and investigation.
Let’s begin by dissecting the question, as the knowing how to sell something assumes that you know what you are selling.
Not truly knowing what social media is, how it works (and doesn’t work) and the technology behind the whole machine is the precursor to missing the mark.
Understanding the whole picture means:
A keyword is an historical conversation that has deep meaning for the visitor. There is time, effort and thinking behind every search. Your goal is to resonate with that thinking.
I've often talked about keywords as conversations. Conversations have history. There is no way in the world to talk about rocket science unless the person has an understanding of rocket science, and that understanding comes from having history or prior knowledge.
Filed in Marketing That Matters by David Bullock
As I observe people looking to start a new business, too many times they shoot for the mass markets, commodity markets and no-margin markets.
They ignore the niche markets, low-volume, low-competition and high-margin markets.
Going back to my experience as a sales rep in the industrial equipment space… at any given time, I had only 10 to 15 customers with only three to five competitors. And in that seemingly small market, with seemingly no competition, over $100 million in sales was produced.
Using Effective Social Media Strategies And Tactics To Increase Your Exposure And Profits
Social Media, Blogging, MySpace, FaceBook, Web 2.0, Bookmarking …
We have all heard these terms. But, are we using Social Networking to communicate effectively to our markets and to dominate profitable niches with both longtail and first tier keywords?
Many of you have heard about this and may even have a MySpace Page or A FaceBook Page.
Anyway…This is a great first video about how to use Web 2.0 Properties to grow your business that I have reviewed.
This is released by StomperNet. Don Crowther is the presenter from the StomperNet faculty. (Good job Don!)
These guys are pushing real information into the marketplace.
More on How To Use Web 2.0 Web Properties And Social Media To Grow Your Business
Filed in Marketing That Matters by David Bullock
This is the distribution model explained.
Hoping that your advertising is working is not going to make your money. People have too many choices and too little time these days.
- Is it remarkable?
- Is it worth talking about?
- Is it new?
- Is it fresh?
- What is different about your offer?
- What are you marketing to?
- What is your customer obsessed about?
- Does your group care about?
Seth Godin is a master at articulating the marketing model.
Enjoy,
Filed in Marketing That Matters by David Bullock
Creating content is one of the most difficult tasks for online marketers. This is a fantastic post giving several ways to create content for your blog. The information that you need is all out here on the web.
I ran across this post this morning. Use this thinking to create great content for your niche blog or website.
It comes down to finding content and creating value around it.
How To Effectively Create Content For Your Niche Blogs A Brief Introduction And Guide
The amazing thing is that all of the information that you need for all the content that you need is available online. The question is how do you manage all of the data to create content that you can use.
There is a lesson in precision marketing execution and organization in this most recent toy recall.
First Question : Why is this latest recall “news worthy”?
Why is this particular toy recall on the radio and TV and there are thousands of products recalled every year?
Here is the product recall list. I didn’t hear about these other situations.
- Was it the size of the recall? I hear estimates of lossed at the $30 million mark.
- Is it because there is an overseas contractor involved?
- Is it beacause it affects our children?
- Is it becuase it is a well known company?
Is is all of those listed above that make this story news worthy.
Consumer safety is a hot topic today with the recent events of the lead painted toy recall. At first, what intrigued me most about the situation was the “news worthiness” of the situation.
But then, I saw the marketing organization and infrastructure that has to be in place to issue and successfully execute such a large scale recall. More on A Lesson In Precision Marketing Execution And Organization
What’s After Social Networks? – Talk Back – Digital Trends
The hottest trend now is social networks. New social networks are popping up everywhere. New Software makes it easy to put up a network in a few minutes.
Membership sites are very popular now. But the question is: “What Is After Social Networks. The key for wealth is to get to the area where people are going before they get there.
This is an article that speaks to that point. It is a matter of getting a little bit ahead of the curve to win. Social networks are the rage now but the question is how will they be leveraged as distribution points for the future.
Here’s where the web is going…per the article
“The next phase in "Web 2.0" will have little to do with community and everything to do with media and entertainment, and this will reshape the market as we know it. Up until this year, both entities had little to do with the web – media was still fighting to hang onto its print components, and entertainment still focused on selling seats in movie theaters. Both have finally figured out that it’s a losing battle and are quickly making moves to establish online presence and distribution.”
Brilliant statement and very true for the way that the new is evolving.
I love reading reports on global marketing and consumer trends.
I just read this very interesting article. Several months ago, I was doing consumer research for a client. This is a publication that I think you might enjoy.
INNOVATION OVERLOAD | Inspiring examples of trend-based innovation across the globe.
Looking for new trends and what is happening in the world. I called Reading the World I have run across this wonderful publication that actually has people around the world looking for the latest in consumer trends. You’ll learn what people are buying so that you can step in front of the crowd. These briefs always leave me with new idea and concepts to think with. Who knows by repackaging an idea here you may indeed find your pot of gold.
The direct consumer trend url is www.trendwatching.com
