» Marketing That Matters

What Is Social Media?

David Bullock — Mon, 07 Dec 2009 19:57:33 +0000

What is social media?

It is truly something new, or it is a communication technology that is misunderstood and miss-applied because these new broadcasting and networking platforms have commoditized messaging by allowing the masses to have access to broadcast capacities and influence that were only available to a few years ago.

How Do You Sell Social Media?

David Bullock — Fri, 04 Dec 2009 19:58:23 +0000

How do you sell social media?

That's a big question with which requires a big answer. However, it also requires some deeper questions and investigation.

Let’s begin by dissecting the question, as the knowing how to sell something assumes that you know what you are selling.

A New Definition for Keywords – Conversations

David Bullock — Mon, 07 Jul 2008 16:06:17 +0000

By David Bullock

A keyword is an historical conversation that has deep meaning for the visitor. There is time, effort and thinking behind every search. Your goal is to resonate with that thinking.

Low Margin Products vs. High Margin Products

David Bullock — Fri, 20 Jun 2008 14:45:13 +0000

As I observe people looking to start a new business, too many times they shoot for the mass markets, commodity markets and no-margin markets.

They ignore the niche markets, low-volume, low-competition and high-margin markets.

Going back to my experience as a sales rep in the industrial equipment space… at any given time, I had only 10 to 15 customers with only three to five competitors. And in that seemingly small market, with seemingly no competition, over $100 million in sales was produced.

How To Use Web 2.0 Web Properties And Social Media To Grow Your Business

David Bullock — Thu, 10 Jan 2008 14:50:55 +0000

Using Effective Social Media Strategies And Tactics To Increase Your Exposure And Profits

Social Media, Blogging, MySpace, FaceBook, Web 2.0, Bookmarking …

We have all heard these terms. But, are we using Social Networking to communicate effectively to our markets and to dominate profitable niches with both longtail and first tier keywords?

Be Remarkable: Ideas That Spread Win

David Bullock — Sun, 25 Nov 2007 23:09:34 +0000

This is the distribution model explained.

Hoping that your advertising is working is not going to make your money. People have too many choices and too little time these days.

Is it remarkable?

How To Create Valuable Content For Your Blog Or Website

David Bullock — Tue, 14 Aug 2007 14:57:38 +0000

Creating content is one of the most difficult tasks for online marketers. This is a fantastic post giving several ways to create content for your blog. The information that you need is all out here on the web.

A Lesson In Precision Marketing Execution And Organization

David Bullock — Fri, 03 Aug 2007 11:40:18 +0000

There is a lesson in precision marketing execution and organization in this most recent toy recall.

First Question : Why is this latest recall “news worthy”?

Why is this particular toy recall on the radio and TV and there are thousands of products recalled every year?

Whatâ€™s After Social Networks? Good Question

David Bullock — Tue, 31 Jul 2007 13:29:53 +0000

What’s After Social Networks? – Talk Back – Digital Trends

The hottest trend now is social networks. New social networks are popping up everywhere. New Software makes it easy to put up a network in a few minutes.

Innovation Inspiring Consumer Trend News Source

David Bullock — Tue, 31 Jul 2007 13:14:31 +0000

I love reading reports on global marketing and consumer trends.

I just read this very interesting article. Several months ago, I was doing consumer research for a client. This is a publication that I think you might enjoy.