» Social Media For Business

The Value Of Observation And Action

David Bullock — Wed, 25 Aug 2010 20:41:42 +0000

Have you even found an old box, and as you go through the box you remember the things that were happening when you were accumulating those items?

Finally, I did an inventory last week and unearthed at least 5 years worth of unreleased content. Notes, ebooks, videos, mindmaps, old courses etc.

Perfect Information: Social Media Strategy and Tactics

David Bullock — Wed, 17 Feb 2010 20:54:37 +0000

As we completed the Barack 2.0 project, we had the opportunity to speak with the professors at Wharton School of Business about the data exhaust that is created due to new media platforms and practices.

Using Social Media For Real World Networking

David Bullock — Fri, 12 Feb 2010 20:12:42 +0000

How strong is your social network? How many people can you pick up the phone right now and call right now? How many would answer?

If you are networking online, are you translating to your activity offline?

Social Media Strategy for Marketing (Some Thinking)

David Bullock — Wed, 10 Feb 2010 19:37:23 +0000

Let’s look at a fundamental truth right from the dictionary. This is the textbook definition. Starting at the beginning.

mar·ket·ing (mär'ki-ting) n.

The act or process of buying and selling in a market.

Social Media Strategy Playbook: Transactional Situations

David Bullock — Tue, 09 Feb 2010 12:41:18 +0000

This is a continuation of Social Media Strategy Playbook Series. There is much to learn as we study politics and extract meaningful marketing lessons from the outcomes of the various campaigns. New media technologies are disrupting the landscape of both business and politics and the similarities are staggering. If you have the distinctions to see what is really happening, this is an excellent real-time ideation-to-transaction primer.

Social Media Strategy: Disrupting the Business of Politics

David Bullock — Fri, 05 Feb 2010 18:32:33 +0000

Social Media continues to disrupt the business of politics. While I continue working in the business sector, over the past year I have become increasingly engaged in the political vertical.

Neal Harrington of www.HarringtonFT.com and I had a conversation several months ago (July 2009) that proved to be very interesting. We are discussing the gap in technical expertise within the political arena in terms of social media deployment. These new communication technologies are completely disrupting the political marketplace.

Understanding Social Media Strategy Dynamics

David Bullock — Wed, 03 Feb 2010 18:09:08 +0000

I was looking on my hard drives and I found a folder full of interviews and conversations that I have had over the years. These are pure gold nuggets of information that I am so glad that I captured. Howie is featured in the interview below. Howie Jacobson is a good friend of mine. Howie is the author of the “AdWords for Dummies” book.

Social Media Strategy in Action

David Bullock — Mon, 01 Feb 2010 12:08:18 +0000

Is social media an effective tool for driving targeted traffic to a brand new website that is starting from a complete standstill?

Based on what we are seeing - yes. I am learning alot with this project, as it is in a market with which I am not at all familiar.

Did the Social Media Strategy Playbook Get Lost?

David Bullock — Thu, 28 Jan 2010 11:17:36 +0000

Apparently, the social media marketing playbook got lost within a year. Folks, we outlined the blueprint as it was happening in 2008 in www.barack20.com.

We did not go with a major publisher.
We did not spend a fortune on advertising.

Obama 2.0: The Business of Politics

David Bullock — Wed, 27 Jan 2010 20:56:29 +0000

Obama 2.0 is in all the headlines today. A friend of mine just send this to me via Twitter (thanks @JillKoenig). What does this mean?

The question that comes to my mind is how can a business, the backbone of the economy, learn from these political campaigns?