Creating a Workable Social Media Strategy: Thoughts, Tasks or Talking

By David Bullock

Watching the market as I have over the last year has been very interesting. Reporting on the market and what the “social media” market is doing has become a big business over the last several years. Heck, just trying to keep up with the new tools is hard enough. So, as we look at a dynamic market, what is the first thing that we have to do?

Find an anchor point.

That’s right.  As this market continues to change and flow, it is not required that you learn everything that is new in the marketplace. It is required that you find your place in the marketplace and then find the proper tools to support your position and place.

For the last several months, I have gotten very busy working on executing many ideas that are supposedly “new” in the marketplace. What I find in these ideas is that the very fundamentals of thinking, decision-making and execution are lacking.

It is “throwing mud against the wall” at a very high level. What is called strategy is hand waving to an audience the does not know what they are observing.  Even when you show them something, there is no criteria in place to measure progress, success or failure.

To be fair, I have a different perspective.  I view this space from the position of having been a:

• Manufacturing operative
• Engineer
• Project manager
• Marketer
• Salesperson
• Blogger
• Self-published author
• Public speaker
• Promoter
• SEO
• PPC practitioner
• Content creator
• Video editor
• Audio editor
• Consultant
• Tracking and testing specialist
• Affiliate marketer
• Webmaster
• Inventor

In other words, in the worlds I inhabit, we look at a new idea and see it all the way through from inception, to creating value in the market, to successful transaction.

I have had my sights set beyond simply watching the markets. In the last year, we have successfully launched a book and completely repositioned my business in the marketplace. This process of repositioning has created a complete shift in my thinking and how I will be moving in the future.  I look forward to sharing with you how we are moving within the marketplace and adjusting thought and action accordingly.