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the david bullock story
david bullock business philosophy

 

What would you do in this business development situation?

You are awarded a territory, as a salaried salesperson, in the southeast. Sounds like an easy assignment until you find out that there is a recession in progress that only affects your assigned clients. 

And, your only major customer is undergoing a major reconstruction and is not in buying mode.

Your product is quickly becoming a global commodity. Competition is depressing the market. Sell price has quickly dropped 50%. Margins are slowly slipping into the single digits.

This is the typical story of business.

In the mist of it all, you have to figure out a way to produce sales, meet quota and keep your customers happy.

Sound familiar?

This was my situation for about 7 years. At the time, I just worked. This was the job. And, I didn't know any better.

From customer acquisition to customer service, I just handled it. Looking back, I should have just quit wholly or just come back to work as a desk engineer.

Business is tough and not for the faint of heart.

I didn’t realize it at the time, but I was learning how to really build and improve a business from the inside out.

This was all good training. Not theory. But in-the-field-knowledge about how to get results.

Before it was over, I received high sales achievement honors from a billion-dollar international conglomerate and produced a sales volume of $103,840,000 within a once-floundering territory.

All this with no direct report staff. At one point, my regional manager quit, so I was truly self-managed until a replacement was found.

Can you imagine what you would learn while under this type of pressure? What would or could you do?

In 2004, I left the safety of the corporate world with nothing but a workable business philosophy. I became a business owner. That seven-year experience would prove to be the best training ground to learn about:

  • Large Account Management

  • Taguchi / DOE Advertising Response Optimization

  • Promotion

  • Prospecting

  • Face-to-Face Selling

  • Lead Generation

  • Online Marketing

  • Offline Marketing

  • Customer Service

  • Project Management

  • Process Design and Optimization

  • Logistics

  • Manufacturing

  • Management Skills

  • Customer Acquisition

  • Customer Retention

  • Equipment Specification

Things really got interesting. I was introduced to a breakthrough advertising testing technology that can increase advertising response rates as much as 300%.

With this new set of skills and years of in-the-field sales experience, I was able to study most any business situation and use the skills and technology I had acquired to increase profits. Sometimes a few simple-but-effective changes are all that is needed.

As a business owner, I now truly understand what it takes to build a profitable enterprise.

The Truth About Most Businesses

Working with companies big and small, I find that there are three critical components missing in most businesses:

  • Cost Reduction Systems

  • Profit Increasing Systems

  • Business Efficiency Systems

No business owner or manager disregards these critical systems knowingly. Overlooking them just seems to happen in the course of running a business.

It’s no wonder that 95% of businesses in the United States fail in the first five years. I have seen huge companies still making "new business" mistakes. So much profit potential is locked up, hidden within the business itself.

What do you and your business need?
Click to discover it now, and my Value-Only Offer & Guarantee to you...