10 Years Ago Today

by David Bullock

In Sept 2003, I read an Inc Magazine article about advertising optimization.

"What's Next: Better Methods" BY ROBERT X. CRINGELY Suppose you could really figure out why advertising works, and how to make it work for your business?

The funny thing is that what Cringely wrote about in that magazine article still applies and still works to this day.

There is a story behind the story….

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Are in the wrong business? Does your business support the way you think?

Being "stuck in business" is far more common that you think. In fact, you might be one of these people. You can purchase all of the information, books about strategy and tactics you want. If your thinking style is misaligned with your business model you will not get the results (nor happiness) that you want.

Anyway…

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Your Business Narrative Controls 99% Of Your Success

August 24, 2014

I started learning about narratives in 2003. This knowledge has been the most important concept and skill that I have honed over the last decade. I can't find much information on the subject. But let me assure you that when you understand your own narrative (Thinking DNA), the narrative construct that you are currently in and story structure the whole world opens up to you.

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Your Business And The Truth About Poverty

May 18, 2013

So in this country it is very possible to work a full time job and STILL be considered poor. If you are an entrepreneur that is funding your "business" from your job, you might want to rethink your position. Your business might actually be taking you to the poor house. With the rising costs of health care and basic necessities, I encourage you to take a good hard look at you business and ask yourself these questions to determine if you are really doing it for love or for the money.

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A Marketing Process That Never Fails

February 26, 2013

The more things change the more things stay the same… Communication Technology is moving us to the place where now our reach as business owners is vast and fast.

Look at the progression of the way that media has been used to influence not only our buying but also the way we "choose" our leadership.

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The Debate On Mobile Marketing Continues

February 22, 2013

As the debate about the usage and effectiveness of mobile marketing continues to mount, the data from the marketplace continues to show a positive trend around the usage of mobile media. But the question is now one of targeting the experience of the user in a way that it impacts the bottom line of the deploying business.

Yes, mobile is "new and exciting" but creating an application that creates a measurable ROI as well as positive seamless user experience is still a gap to be bridged.

There is new data available around this subject and the numbers are very telling…

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The 7 Forces That Impact Your Business And Life

February 3, 2013

The 7 Forces That Impact Your Business and Your Life

I was tooling around Youtube and I found this video by Tony Robbins. He makes some very good points.

As business owners, we have to be on high alert to the changes that are every present in the marketplace.

Forms Of Change To Be Aware Of:

New Competition In The Marketplace
New Technology
New Legislation
New Regulations
New Marketing Channels

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The Secrets Of Super Teams

February 3, 2013

The Secrets Of Building Super Teams in a world that is dynamically moving and creating new data every second.

The basics of the good teamwork have not and will not ever change.

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Technology Trends : What Happened To My Blackberry

January 30, 2013

What Happened To My Blackberry?

Less than 10 years ago I used:

a blackberry pager
a fax machine.
a map to find places.
a palm pilot
wore a wrist watch for the time
read physical books
watch TV on TV
checked email only on a computer
spoke to people on a wired "landline" phone
sent letters via the mail
did my banking at the bank
wrote checks to pay people
had a phone bill and paid more for long "distance"
an ethernet cable to connect to the internet

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Entertainment, Content Delivery and Technology

January 17, 2013

I have been working in the tracking and optimization sector for a few years. I am becoming increasing intrigued with the way that content is being delivered. This is a short video about a new system that is being used to deliver customized content to the user. Content creation is not the issue anymore. It is a conversation about attention and delivery. The race for the most "eyeballs" continues. Technologies that captivate the eyeballs will win the race.

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