October 5, 2011
For years, we have all heard the formula that states:
Traffic + Conversions = Income
But without first having a profitable and valuable offer, a business owner doesn't have anything to drive traffic towards. What's more, if you first focus on creating a valuable offer you will automatically know who the offer is valuable to…and who will actually want to listen to the offer. Only then will be able to best determine where and how to market.
Read more on Online profits are NOT all about Traffic & Conversion! What many business owners overlook……
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September 1, 2011
If you are in the consumer market, you may find yourself looking to satisfy a current fad, desire or trend.
And we all know how fads go: in one day and out the next. Fortunes are made and lost on following and investing in trends.
Trends affect companies large and small. Look at the SUV market in the United States. There was actually once a time where you had to wait for months to get your hands on an SUV! Now with fuel prices rising and the “green movement” becoming mainstream, hybrid cars have become the new hot thing and the auto industry is trying to adapt to the marketplace shift. If your business is built around the SUV, you should be thinking about diversifying your product and service line. (Heck, you should already have done so!)
Read more on What Trends Up, Must Come Down…
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