Sometime you need to sit back and analyze what you are doing with your business. There is a whole area of activity that can suck up time and funds without the business owner truly being aware of the drain it can have on your bottom line. I called this activity “Non-Revenue Generating Actions”
As a business owner, you can easily get caught up in doing things that don’t make any money for your business. Usually we classify things like:
getting the mail
paying bills
paperwork
building websites
answering email or the phone
as things that need to be outsourced and not “important” for a business owner to handle. The craze right now is to outsource everything. That is fine, if you are outsourcing the
right things
to the right people
for the right projects.
But there is a bigger hole in your business that is beyond outsourcing. It is the thinking that chooses the projects that you work on.
The implications for human machine interactions is moving rapidly to a new level of innovation and usability.
So the question becomes how does this impact your business?
Simple Answer: If your data is not on the web, if you have not created the proper relevant and tagged story that is accessible to the user, you will be shut out of that marketing channel. Further, the data itself will not be of value because it will be available everywhere instantaneously.
The use of the data for decision making is rapidly becoming the valuable commodity.
Are you really using social media to further your knowledge and reach in the marketplace? Or, are you just following the masses online to follow those who already have an (offline) following?
Celebrities Need Followers
Human nature is the same online and offline. So, this is not a surprise. Celebrities are supported by those who follow them offline. Why would this be any different online? With an offline following, you can drive traffic to movies, album sales and even websites.
This is such a wonderful time to be in business. The economy has laid bare business models that are outdated and don’t work anymore.
Just yesterday, I scheduled a meeting at a restaurant, and what did we find? The business was closed. So we jumped in the car to go to the next place. It was closed, too. Then I looked back at the mall that was behind me. The parking lot was deserted. Could these businesses have used all of the channels available to them to get people to want to interact with them? At least they could have tried and gone down swinging.
I'm happy to announce that Jerry West and I have teamed up for SEORainmaker 3, to be held in Nashville on June 25 & 26. Jerry and I have planned two days of to show business owners how to maximize online marketing and sales, turning the Internet into a powerful and cost-effective selling tool – even in a recession.
Face the facts. There is no way to manage time itself. You can’t move 2pm to 9am just because you want to. You can’t stretch an hour by 5 minutes. Oh, but I wish I could. And I bet that if you had the "magic power" you would manipulate time too. Management means that you can move things around and rearrange things. This is so not the case with time. It is what it is. A minute is a minute – and they are whizzing by right now. The video below will give you a framework to think about time in a new way. This is two minutes well spent.
There are many platforms to use as you create your social media strategy. But, are you using the platforms correctly? Many social media sites have hidden features and functions that, if used, bring the tool to new levels.
As I studied the Obama social media campaign, LinkedIn was one of the early platforms that the Obama Social Media Team used to connect with the public. Of course, this made take a closer look…
Realtime connectivity. Twitter is an ever evolving tool. It is more than just 140 characters. This is a true communication network. Twitter as a media is still growing. And, the "use cases" continue to grow.
How will this tool will be used in the future? Who knows…
