So in this country it is very possible to work a full time job and STILL be considered poor. If you are an entrepreneur that is funding your "business" from your job, you might want to rethink your position. Your business might actually be taking you to the poor house. With the rising costs of health care and basic necessities, I encourage you to take a good hard look at you business and ask yourself these questions to determine if you are really doing it for love or for the money.

  1. Is my business truly self sustaining?
  2. Does my business take care of me?
  3. Am I using funds from my job to fund my business?
  4. How long have I been funding my business because it is not earning a profit?
  5. How long do I intent to fund you "money hobby"?
  6. Am I in business for the tax write-offs?
  7. How long have you been running as a sole proprietor?
  8. Do I have business cards, a website and separate phone number?
  9. Separate bank accounts?

I know that these questions sound basic but you would be surprised at the businesses that don't have the basic skills of business.

Larger "successful" businesses are not exempt. Large businesses just mask the mistakes better.

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The more things change the more things stay the same… Communication Technology is moving us to the place where now our reach as business owners is vast and fast.

Look at the progression of the way that media has been used to influence not only our buying but also the way we "choose" our leadership.

This process has been going on for years right under your nose. The question is how can you use what is happening to your benefit in terms of embracing technology to increase your reach and exposure.

Time for a bit of a history lesson:

Media: Printed Book

Franklin Pierce the 14th President of the United States (1853–1857). Some contend that the main reason Pierce was elected as president in 1852 was the biography that his classmate, Nathanial Hawthorne wrote for him. The exposure that Pierce received from his association with this noted writer supported his victory.

Media: Radio

1920: Franklin Roosevelt. Used radio to hold regular fireside chats.

Media: Television

1960: The First Mass Media Election By Monica Davey in Chicago
the new medium of television played a decisive role in The race between John F. Kennedy and Richard M. Nixon: 'image' ruled, and presidential elections changed forever…

They stood side by side in Chicago, peering out from America's black-and-white television sets one Monday evening in September 1960: John F. Kennedy, the tanned, photogenic Democratic candidate for President, and his Republican opponent, Richard M. Nixon, who many viewers thought looked pale and sweaty beneath a noticeable 5 o'clock shadow. [click to continue…]

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The Debate On Mobile Marketing Continues

February 22, 2013

As the debate about the usage and effectiveness of mobile marketing continues to mount, the data from the marketplace continues to show a positive trend around the usage of mobile media. But the question is now one of targeting the experience of the user in a way that it impacts the bottom line of the deploying business.

Yes, mobile is "new and exciting" but creating an application that creates a measurable ROI as well as positive seamless user experience is still a gap to be bridged.

There is new data available around this subject and the numbers are very telling…

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The 7 Forces That Impact Your Business And Life

February 3, 2013

The 7 Forces That Impact Your Business and Your Life

I was tooling around Youtube and I found this video by Tony Robbins. He makes some very good points.

As business owners, we have to be on high alert to the changes that are every present in the marketplace.

Forms Of Change To Be Aware Of:

New Competition In The Marketplace
New Technology
New Legislation
New Regulations
New Marketing Channels

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The Secrets Of Super Teams

February 3, 2013

The Secrets Of Building Super Teams in a world that is dynamically moving and creating new data every second.

The basics of the good teamwork have not and will not ever change.

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Technology Trends : What Happened To My Blackberry

January 30, 2013

What Happened To My Blackberry?

Less than 10 years ago I used:

a blackberry pager
a fax machine.
a map to find places.
a palm pilot
wore a wrist watch for the time
read physical books
watch TV on TV
checked email only on a computer
spoke to people on a wired "landline" phone
sent letters via the mail
did my banking at the bank
wrote checks to pay people
had a phone bill and paid more for long "distance"
an ethernet cable to connect to the internet

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Entertainment, Content Delivery and Technology

January 17, 2013

I have been working in the tracking and optimization sector for a few years. I am becoming increasing intrigued with the way that content is being delivered. This is a short video about a new system that is being used to deliver customized content to the user. Content creation is not the issue anymore. It is a conversation about attention and delivery. The race for the most "eyeballs" continues. Technologies that captivate the eyeballs will win the race.

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Napoleon Hill: The Skill Of Accurate Thinking

December 12, 2012

The Skill of Accurate Thinking is one of the most useful and yet under utlilized skills known to man.

Napoleon Hill has been one of my favorite authors. My Father had a copy of the Laws Of Success. I had the opportunity to read that book before I left high school. I can truly confess that being exposed that book at such an early age got me to dream alittle bigger and work bit harder as I started school and then my first set of jobs.

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Do You Have A Flow Business Model

November 12, 2012

Flow business is that business, revenue and income that shows up day in and day out based on the original sale. I was introduced to this concept early on while I was in the manufacturing industry. Built into the business is a backend that pays very well.

In manufacturing the flow business comprises of:

  • Spare Parts
  • Training
  • Software Upgrades
  • Service
  • Replacement of old units
  • Refurbishment

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Finally, SharePoint Migration Made Easy

November 7, 2012

One of the first file / document and collaboration tools that I ever used was SharePoint. This application is one of the first tools to allow user to share documents and notes. I still remember the first time I setup an account and was able to "share" online with my project team. What joy….

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