So in this country it is very possible to work a full time job and STILL be considered poor. If you are an entrepreneur that is funding your "business" from your job, you might want to rethink your position. Your business might actually be taking you to the poor house. With the rising costs of health care and basic necessities, I encourage you to take a good hard look at you business and ask yourself these questions to determine if you are really doing it for love or for the money.
- Is my business truly self sustaining?
- Does my business take care of me?
- Am I using funds from my job to fund my business?
- How long have I been funding my business because it is not earning a profit?
- How long do I intent to fund you "money hobby"?
- Am I in business for the tax write-offs?
- How long have you been running as a sole proprietor?
- Do I have business cards, a website and separate phone number?
- Separate bank accounts?
I know that these questions sound basic but you would be surprised at the businesses that don't have the basic skills of business.
Larger "successful" businesses are not exempt. Large businesses just mask the mistakes better.
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The more things change the more things stay the same… Communication Technology is moving us to the place where now our reach as business owners is vast and fast.
Look at the progression of the way that media has been used to influence not only our buying but also the way we "choose" our leadership.
This process has been going on for years right under your nose. The question is how can you use what is happening to your benefit in terms of embracing technology to increase your reach and exposure.
Time for a bit of a history lesson:
Media: Printed Book
Franklin Pierce the 14th President of the United States (1853–1857). Some contend that the main reason Pierce was elected as president in 1852 was the biography that his classmate, Nathanial Hawthorne wrote for him. The exposure that Pierce received from his association with this noted writer supported his victory.
Media: Radio
1920: Franklin Roosevelt. Used radio to hold regular fireside chats.
Media: Television
1960: The First Mass Media Election By Monica Davey in Chicago
the new medium of television played a decisive role in The race between John F. Kennedy and Richard M. Nixon: 'image' ruled, and presidential elections changed forever…
They stood side by side in Chicago, peering out from America's black-and-white television sets one Monday evening in September 1960: John F. Kennedy, the tanned, photogenic Democratic candidate for President, and his Republican opponent, Richard M. Nixon, who many viewers thought looked pale and sweaty beneath a noticeable 5 o'clock shadow. [click to continue…]
