As I viewed this video in the wee hours of the morning, I was struck by the collaboration and combination that the embrace of technology has spawned within the arts community. Because of the internet and social media technologies, dance moves from one part of the world are easily shared elsewhere. Thus an acceleration of the evolution of dance as we know it.
Moving the art form to levels that we have not seen before. This is spectacular to watch.
This is the true use of technology as it used to create new movement and expression. This is the highest and best use of media.
In this short video I saw:
value exchange
emotional response
years of dedicated practice
self discipline to perfect a craft
Manipulation of space, time and energy are within the realm of quantum physics but are part of the vocabulary of dance. Amazing and intriguing.
What I also observed was dance styles that are from the 70’s still being practiced and refined and taken to new levels of control and perfection.
Alot of implications here…
Like when was the last time, you got up from your computer and really interacted with people?
This is a wonderful demonstration of how our minds are wired to understand music. What I find intriguing is how Bobby FcFerrin uses his whole body to demonstrate concepts to make the real to the audiences of world.
A few years ago I demonstrated the construction of a sales letter from the stage. And to this day, that talk about the sales process is a part of my being.
As we completed the Barack 2.0 project, we had the opportunity to speak with the professors at Wharton School of Business about the data exhaust that is created due to new media platforms and practices.
These are the questions that came out of that discussion:
What data is required to produce a profit in business?
What data is worth inspecting?
You have the data… now what?
Does it go into a nice report and sit on the shelf?
Is all of this data collection and measurement meaningless?
It can be meaningless if the data is not useful and pragmatically applicable.
Let’s look at a few concepts that filter out a lot of the noise:
When I worked in the robotics industry many years ago, there was this guy named Scott. He just made me laugh one day because I asked him what his role was and he said, “I am the idea guy.”
Why is this funny and how does this apply now?
While ideas are very important and we have to have them, at some point someone has to take the idea and do something with it. There are millions of ideas available right now in the US patent office. Some of them are good, some are bad and some are just plain crazy but all in all they are ideas.
When I hear someone say that they are an idea guy, I always get a bit worried. If you are just an idea guy when did you get the practical and pragmatic experience to know when your idea is a good one?
Let’s look at a fundamental truth right from the dictionary. This is the textbook definition. Starting at the beginning.
mar·ket·ing(mär'ki-ting) n.
The act or process of buying and selling in a market.
The commercial functions involved in transferring goods from producer to consumer.
Taking a page from politics, marketing is getting an idea into the marketplace and getting people to change their minds and behavior.
Let’s examine a pragmatic definition you can use today:
Marketing is the practice of getting your idea not only into the marketplace but also into the minds of those who are ready, willing and able to take action to consume your product.
As a business, the first thing that your business has to do is promote the idea that it can produce a consumable product. But more importantly, getting the idea to the right people is critical. Traffic is crucial. Actional (conversional) traffic is even more important.
For politics, the consumable product that you market is leadership.
As a business owner, you too are promoting leadership in your chosen market.
So how does this pertain to social media strategy?
Social media for most is a place for chatter. Making that idle chatter actionable is your goal.
This is a continuation of Social Media Strategy Playbook Series. There is much to learn as we study politics and extract meaningful marketing lessons from the outcomes of the various campaigns. New media technologies are disrupting the landscape of both business and politics and the similarities are staggering. If you have the distinctions to see what is really happening, this is an excellent real-time ideation-to-transaction primer.
We have covered:
Rule 1: Use All Available Media Channels from the Very Beginning
Rule 2: Create a Short Meaningful Message, Speak It and Let It Work
The Superbowl is over. Lasted for one day. Congratulations to the New Orleans Saints on the win. Congratulations to the advertisers that debuted their new commercials.
For those of you who have not followed the story… In a nutshell, Pepsi decided not to advertise during the Superbowl. They decided to use the money that they would spend on “traditional advertising” on a social media project.
