Are in the wrong business? Does your business support the way you think?

Being "stuck in business" is far more common that you think. In fact, you might be one of these people. You can purchase all of the information, books about strategy and tactics you want. If your thinking style is misaligned with your business model you will not get the results (nor happiness) that you want.


I was speaking with a friend this afternoon.

I asked her why she was in the business that she is currently in and she said, “This is where I ended up.” And this reminded me of another friend of mine that worked for a large manufacturer. When I met him he told me that he was only expecting to be there 2 years. But, it turned out that he was there for over 20 years. This tells me that people act on habits even after the situation is no longer workable.

My friend, who is a business owner, told me that she just didn’t want to do what she has been doing for the last several years. It was not fun anymore. It is not that her business is not working, but what is happening is that what she was doing in the past is not working as well. And as you can suspect, when it is not working well, the joy of working goes away.

Now this is what I would expect to hear from employees. But not from a business owner.

Everything changes. This is true.

Everything except you and how you process or "think about" things. You have a thinking style that you have had since the time that you learned how to talk. Circumstances can and do change around you. Your job can change. The market will change. But your thinking style does not change unless you have a significant emotional trauma.

Too many times, business owners (or employees) stay too long doing what they have always done hoping for a different result.

That is insanity.

What if you actually knew how you actually thought about things? And at the core what situations in business you preferred to experience?

Things to think about…

As the conversation continued, I mentioned to my friend the 4 Stories Of Business.

  • Your Story – What do you actually like to do? What do you think?
  • Market Story – What are the communication media? What is the competition?
  • Product Story – What is actually being delivered? How is it being delivered?
  • Customer Story – Who do you actually work with?

I asked her which of the stories actually were still working with the business that she has created. Try it yourself and see what you come up with.

We talked about how these stories aligned. We talked about what she really liked to do based on how she thinks … not the circumstance. It took awhile but then we came up with is a "new plan" for her current business model that fits her like a glove. She got off the phone happy. And she was able to immediately start moving in a new direction with a workable plan.

Alignment is the key to all of this.

If your personal story does not align with the other 3 stories, you will find yourself at some point scratching your head asking, “What am I doing? and more importantly “Why am I doing this?”.

Before doing anything, the first step is to take an inventory not only about what you like but also what you are good at and most importantly what you naturally like to do. This is at the surface, under all of this is your thinking style which is a bit harder to "see".

One of the ways to inspect how you actually think is to do a thinking style assessment. Please know that thinking style is not personality. How you think, process information and communicate is not personality. It is thinking style.

(Read about The HBDI Here).

Two things to consider:

#1: There are many personality tests out there. But there is only one that speaks to your personal thinking style both while at "Steady State and Under Stress". Or as I say it.. in bliss or breakdown.

#2: Further, your after assessment conversation is critical. Make sure that after you get the results back, you take a look at your results against your actual business experience. And make sure that the person doing the debrief has your best interest at heart so that the interpretation of these results will motivate you to move forward and not leave you in a "beat up" conversation about where you are. The actual business development skills of the debrief consultant are critical. After the debrief, you will be able to redesign your experience of your business by just shifting your responsibilities. The debrief will unearth both your thinking profile and your current personal narrative. A supportive interpretation of your thinking about your business model is critical for your success.

My Personal Experience With This Assessment

I shifted my business after I took this thinking style assessment. Here's why…

I found out that I enjoyed innovation and people more than process work although by schooling you would think that I love process. Once I knew what my thinking and communication style was, I shifted the types of clients and work so that I would not find myself trying to figure out why I was not enjoying my work so much any more.

Once you know your thinking style you can make adjustments. When you don’t know how you actually think you may find yourself in situations that are forced because you are there based on education or circumstances. In the end, carried along by the current of life.

As a business owner, technically you can create any business that you want. You became a business owner because you wanted freedom and to call your own shots. Or, out of necessity to keep a roof over your head. But in the end, you created the circumstance that you are in right now. So you can adjust it to work for you.

If you have created a business that is not working for you in any way now … then it is up to you to change it to serve you and bring you joy.

Ask yourself these questions:

  • Do I really enjoy what I am doing?
  • Am I good at it?
  • Has the market shifted and I am just holding on?
  • Do I enjoy the people I work with?
  • Do I enjoy the market in with I work?
  • Do I enjoy the product and offer that I make to the world?

Depending on how you answer the questions above, it is time to take a thinking style assessment and get a debrief so that you can know what may work for you and bring you the joy that you went into business to attain.

The thinking style assessment and personal narrative discovery is not the only part of this process. The output of the assessment is a profile. But what makes it work is the debrief where you go through your profile and uncover how your thinking style aligns with your current business situation. The is the key to unlocking your success in business.

And then to make it really work, create an action map in the form of a mini project to get moving in a way that supports your thinking style. So now your new found knowledge has results to back it.

End the frustration. And enjoy your the life your business supports.

This assessment is one of the best things that I could have stumbled upon.

Next Steps For Complete Business Narrative Alignment Program

Once you understand your thinking style and current personal narrative you can reprogram yourself for success and shift your reality.

Because of the profound effect that they profile has had on my business and life. I have created a complete system for the readers of my blog.

You will complete an HBDI Thinking Style And Personal Narrative Profile

  • This will determine your thinking style. Not what you think but how you think.
  • Once you know how you actually think then you can make adjustments.
  • The questions will take about 30 mins to take.
  • This assessment is used by companies like: American Express, Bank of America, MTV and GE to help managers and employees become more productive.
  • As a business owner, this will give you and your team insight into your thinking style so that you can become more productive and aligned with your business.

You will receive a 30 min Business Alignment Narrative Assessment (BANA):

  • This will allow you to see if the way you are currently conducting your business is working with or against your thinking style.

You will receive 15 Day Action Alignment Plan:

  • We will create a narrative that supports your thinking preferences. Preference alignment will allow you to better process your current business situation.
  • We will create a 15 day plan on a mini-goal of your choice. We will map out next action steps and resources to attain one short term business goal that you are looking to achieve immediately.

Because you are reading this blog and I am doing this as a pilot program I am offering it for only $395.

Again, I have actually done this profile and business debrief process myself. When it changed my life in such a positive way, I became certified in the assessment debrief process.

I think that business owners are important to the way the world works and every business owner deserves to create the life and business that s/he desires.

Be well,

David Bullock


I started learning about narratives in 2003. This knowledge has been the most important concept and skill that I have honed over the last decade. I can't find much information on the subject. But let me assure you that when you understand your own narrative (Thinking DNA), the narrative construct that you are currently in and story structure the whole world opens up to you.

Everything that happens in business and in life is based on data and interpretation (otherwise known as story). So if you get the story right, you will set yourself and your business up for success.

So what is a business narrative map?

I can actually show you as easily as I can tell you…


This is the "key" to business narratives. You must likely learned about this plot map in grade school. But, the way that it can be applied to business is powerful.

Please check out this webinar/video that I did to get the explanation about how to use this with your business… it has been locked up in my head for the last 10 years. Finally, I am getting the information out.


- David Bullock


Your Business And The Truth About Poverty

May 18, 2013

So in this country it is very possible to work a full time job and STILL be considered poor. If you are an entrepreneur that is funding your "business" from your job, you might want to rethink your position. Your business might actually be taking you to the poor house. With the rising costs of health care and basic necessities, I encourage you to take a good hard look at you business and ask yourself these questions to determine if you are really doing it for love or for the money.

  1. Is my business truly self sustaining?
  2. Does my business take care of me?
  3. Am I using funds from my job to fund my business?
  4. How long have I been funding my business because it is not earning a profit?
  5. How long do I intent to fund you "money hobby"?
  6. Am I in business for the tax write-offs?
  7. How long have you been running as a sole proprietor?
  8. Do I have business cards, a website and separate phone number?
  9. Separate bank accounts?

I know that these questions sound basic but you would be surprised at the businesses that don't have the basic skills of business.

Larger "successful" businesses are not exempt. Large businesses just mask the mistakes better.

Read more on Your Business And The Truth About Poverty…

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A Marketing Process That Never Fails

February 26, 2013

The more things change the more things stay the same… Communication Technology is moving us to the place where now our reach as business owners is vast and fast.

Look at the progression of the way that media has been used to influence not only our buying but also the way we "choose" our leadership.

Read more on A Marketing Process That Never Fails…

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The Debate On Mobile Marketing Continues

February 22, 2013

As the debate about the usage and effectiveness of mobile marketing continues to mount, the data from the marketplace continues to show a positive trend around the usage of mobile media. But the question is now one of targeting the experience of the user in a way that it impacts the bottom line of the deploying business.

Yes, mobile is "new and exciting" but creating an application that creates a measurable ROI as well as positive seamless user experience is still a gap to be bridged.

There is new data available around this subject and the numbers are very telling…

Read more on The Debate On Mobile Marketing Continues…

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The 7 Forces That Impact Your Business And Life

February 3, 2013

The 7 Forces That Impact Your Business and Your Life

I was tooling around Youtube and I found this video by Tony Robbins. He makes some very good points.

As business owners, we have to be on high alert to the changes that are every present in the marketplace.

Forms Of Change To Be Aware Of:

New Competition In The Marketplace
New Technology
New Legislation
New Regulations
New Marketing Channels

Read more on The 7 Forces That Impact Your Business And Life…

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The Secrets Of Super Teams

February 3, 2013

The Secrets Of Building Super Teams in a world that is dynamically moving and creating new data every second.

The basics of the good teamwork have not and will not ever change.

Read more on The Secrets Of Super Teams…

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Technology Trends : What Happened To My Blackberry

January 30, 2013

What Happened To My Blackberry?

Less than 10 years ago I used:

a blackberry pager
a fax machine.
a map to find places.
a palm pilot
wore a wrist watch for the time
read physical books
watch TV on TV
checked email only on a computer
spoke to people on a wired "landline" phone
sent letters via the mail
did my banking at the bank
wrote checks to pay people
had a phone bill and paid more for long "distance"
an ethernet cable to connect to the internet

Read more on Technology Trends : What Happened To My Blackberry…

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Entertainment, Content Delivery and Technology

January 17, 2013

I have been working in the tracking and optimization sector for a few years. I am becoming increasing intrigued with the way that content is being delivered. This is a short video about a new system that is being used to deliver customized content to the user. Content creation is not the issue anymore. It is a conversation about attention and delivery. The race for the most "eyeballs" continues. Technologies that captivate the eyeballs will win the race.

Read more on Entertainment, Content Delivery and Technology…

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Napoleon Hill: The Skill Of Accurate Thinking

December 12, 2012

The Skill of Accurate Thinking is one of the most useful and yet under utlilized skills known to man.

Napoleon Hill has been one of my favorite authors. My Father had a copy of the Laws Of Success. I had the opportunity to read that book before I left high school. I can truly confess that being exposed that book at such an early age got me to dream alittle bigger and work bit harder as I started school and then my first set of jobs.

Read more on Napoleon Hill: The Skill Of Accurate Thinking…

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