Forget the hand waving and the speculation about Web 2.0 and the influence of Social Media in our daily lives.
There is a real story with clear strategy and tactics that is unfolding right in front of our eyes. We only have to have the eyes to see.
If you have been following the presidential race at all, you have seen how social media has played a major role.
This could be called the first Social Media Driven Presidential Campaign.
Twitter, Facebook, Youtube, MySpace are all the tools of trade for getting the word out and keeping your “followers” not only communicating with you but also communicating with each other. And for one, Senator Obama, the results of using Web 2.0 platforms have been staggering.
Senator Obama's social media strategy and execution has been flawless as witnessed by his nomination for presidential race. And we are going to look at the entirelty of the campaign to see exactly what happened, how it was executed and what tools and platforms were used.
This story about GeoSign is circulating in the news quite a bit these days. Here’s the article summary in a headline: “Company Making Money Hand Over Fist Goes Down After One Update By Major Search Engine.”
In that article, there is an important lesson to be found for all internet-based businesses.
As I observe people looking to start a new business, too many times they shoot for the mass markets, commodity markets and no-margin markets.
They ignore the niche markets, low-volume, low-competition and high-margin markets.
Going back to my experience as a sales rep in the industrial equipment space… at any given time, I had only 10 to 15 customers with only three to five competitors. And in that seemingly small market, with seemingly no competition, over $100 million in sales was produced.
Slight changes in your thinking could lead to the business breakthroughs you are looking for. If you are going crazy trying to take your business to the next level and you keep on starting over, that may not be the best strategy to employ. Start looking to do things differently and stop trying to change everything in one motion.
I just ran across this new application for searching called SpaceTime. I have been exploring alternative browser interfaces for years, looking for a browser that would do the following:
Remember automatically where I was and what I was looking at.
Give me a “space” to search the internet in a non linear fashion.
Let me use search as a tool to find the exact information that I want quickly.
It creates a “space” for your online experience that gives you room to explore the internet through all media.
It is a fascinating application that I look forward to using for years to come. Every now and then an application is created that truly creates a new user experience. This is one of those applications. Check it out. I think you will be very impressed.
One of the things you'll hear me say over and over is that identifying and using the right tools is crucial to the success of your business. I'm always trying out new applications in the hopes that it will help me further streamline my processes.
A few days ago, I was asked to participate in a conference call. The host used an application that I previously hadn’t heard of: Party Line. I asked for the dial-in details, and was told not to worry; Party Line would call me. If you’re like me, you sometimes get wrapped up in your work and forget to dial in to conference calls at the appointed time. With Party Line, you don’t have to worry about forgetting. At the time the host starts the call, the phone numbers of up to five participants are entered. Party Line calls each individual to invite them into the call. Couldn’t be simpler.
The most common question that is asked on a daily basis when it comes to business is, "where do I start"? I had an interesting call this morning and that was a question that came up. Too many times we start:
at the end,
the middle, or
somewhere before the beginning.
What I'm getting at is that we often do not start at the right place.
So what is the right place? The right place is with your "thinking" about work.
“David is StomperNet worth it?”…After the 12th email, I figured it would be easier to answer it here… No Hype. No Bonuses. Just what I have seen and experienced.
For the last few days, I have been getting inquiries about StomperNet.
Let me give you an insider perspective. As some of you know, I am a faculty member of the StomperNet organization. I am not listed on the front page and I don’t promote this all over the world. It has been close to a year that I have been involved with Andy and Brad. And it has been a good experience and I have learned alot myself.
So let me tell you a few things that I have observed as I have seen this organization grow and change into what it is today…
