Be Remarkable: Ideas That Spread Win

This is the distribution model explained.

Hoping that your advertising is working is not going to make your money. People have too many choices and too little time these days.

• Is it remarkable?
• Is it worth talking about?
• Is it new?
• Is it fresh?
• What is different about your offer?
• What are you marketing to?
• What is your customer obsessed about?
• Does your group care about?

Seth Godin is a master at articulating the marketing model.