December 23, 2007
How to Double Your Conversions Video
New Video About How Layout And Design Can Increase Conversion Rate
I just finished watching an excellent video that was released by the guys over at StomperNet. As I watched the video, I found myself taking notes about the “science of conversion” and how you have to work with the biology that makes us human to increase conversions.
This video talks about (and backs up with science) the real information about what is really going on when a visitor comes to your website.
A few simple changes as outlined in this video my well indeed double your conversions *before* you even begin tracking and testing your website.
These are sound concepts that overlap with the recommendations that I make while doing site assessments. This is the backbone of testing your website. If the structure is intact, your testing will produce phenomenal results for sure.
You can see the video here and I highly recommend that you block out 30 minutes to sit and watch the “Double Your Conversions” video and write down your next steps as you evaluate your site.
Have a good and safe holiday.
Take care,

Filed under Action and Results by David Bullock



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