Social Media Explained: The Senator, Twitter And You

Forget the hand waving and the speculation about Web 2.0 and the influence of Social Media in our daily lives.

There is a real story with clear strategy and tactics that is unfolding right in front of our eyes. We only have to have the eyes to see.

If you have been following the presidential race at all, you have seen how social media has played a major role.

This could be called the first Social Media Driven Presidential Campaign.

Twitter, Facebook, Youtube, MySpace are all the tools of trade for getting the word out and keeping your “followers” not only communicating with you but also communicating with each other. And for one, Senator Obama, the results of using Web 2.0 platforms have been staggering.

Senator Obama's social media strategy and execution has been flawless as witnessed by his nomination for presidential race. And we are going to look at the entirelty of the campaign to see exactly what happened, how it was executed and what tools and platforms were used.

Here’s the rest of the story…

This story is more than intriguing it has significant lessons for the business owner who is looking to really understand and implement these strategies to develop business and grow in market presence.

Let's look at just one platform. Twitter (The MicroBlogging Platform). This will give you an idea of the influence and nuance of the evolution of social media into the very core of our society…

From www.BrentLeary.com

"Now many people focus on the big difference in the number of people following Obama over those following Clinton. But to me the more telling number is the big zero - for the number of people the Clinton campaign decided to follow on Twitter. To me this shows how Obama's campaign understood that the web is for collaborating with people. And the way to collaborate is to follow those who are following you, and even following folks who may not be following you. By doing this, you're showing those interested in what you have to say a display of courtesy. That, even if I might not be able to read and respond to every message you send, I will at least subscribe to you. The Clinton approach is more Web 1.0 - you listen to my message, but I'm not interested in yours. No conversation, no collaboration, not even a hint of it."

Check out the full post here:

http://crm2.typepad.com/brents_blog/2008/06/the-revolution.html

After speaking with Brent about this topic, we looked at the ways that a business could really learn how to truly leverage "Social Networking Revolution" to grow there business using the Obama campaign as a case study and as a roadmap.

Brent will be covering this story from the Social Media Side And I will be covering this story from the Online Business Development perspective during a lunch time webinar.

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Brent Leary (Inc Magazine and Black Enterprise Writer / Radio Host)
David Bullock (Business Owner / Online Business Development Specialist)

Topic: Barack Obama's Social Media Lesson to Small Business
Host: Brent Leary
Date and Time: July 9, 2008
12:00 pm , Eastern Daylight Time (GMT -04:00, New York)

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To register for the online event
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1. Go to https://demo3.webex.com/demo3/onstage/g.php?d=695278719&t=a
2. Click "Register".
3. On the registration form, enter your information and then click "Submit".

Once the host approves your registration, you will receive a confirmation email message with instructions on how to join the event.

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For assistance
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You can contact Brent Leary at:
bleary@crm-essentials.com

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See you on the webinar,

David Bullock