My First Job As A Technical Editor - New Adwords Book

If you ever get the chance to become a novice in a subject that you are expert, you have a golden opportunity to take your skill set to the next level. Most of us move in unconscious competence. The key is to pay attention and become consciously competent. So that you can approach the subject with fresh eyes, vigor and wonder.

Read about this learning model here on the BusinessBalls Website.

I have just finished an experience that I will cherish for the rest of my life. I had to unlearn Adwords and move through it step-by-step, screen-by-screen and click-by-click. Imagine doing that after you have been running campaigns for years.

Let me explain…

Before any “technical book” comes out there is more than just the editor that reads the book and make sure that reads well. There is another editor called the “technical editor” who reads the book and checks for:

• URLs
• sequences of steps
• facts
• charts
• figures

The technical stuff has to be checked to make sure the book is useable for the target audience. The “How To Stuff” is in order.

I have been fortunate to have had the honor and task of being such an editor for the newest Adwords book that is hitting the shelves of your nearest book store in the fall. I have to say that working with a large publishing house is an experience that is indeed interesting and has truly been rewarding for me. Who knows I may just write a book someday.

Adwords Is Not Only For The Inner Circle Anymore

If you have noticed using Adwords for marketing is not an “internet marketers” trick anymore. It is a mainstream marketing channel that has some real teeth. Major corporations and business owners from all over are using adwords to drive traffic to their stores. Competition is fierce in some markets. And by the way, some of them really do know what they are doing.

My first experience with pay per click was many years ago before Adwords even existed with PPC engines like FindWhat and Overture. Now with all the new analytic tools and the third party applications you can zero in on your Message, Market And Media Match. 

Using PPC (especially Adwords) now is an entirely different ball game. But, if you use the proper tools and thinking and better yet have the know-how to make adwords and PPC work for your pay per action advertising campaign, the internet is a virtual money tree. I know this from personal experiementation and experience.

Anyway, like I mentioned before I am the technical editor for a new Adwords book that is coming to the market. I did this for two reasons.

1. Adwords has changed so much in the last few years that I wanted to make sure that I was not missing anything as new features mean new opportunity.
2. I wanted to help a friend to make sure the book delivered the goods.

To be very candid. I learned and relearned how to use Adwords while editing this book. Thanks Howie.

Anyhow…

The author is Howie Jacobson and he is one of the best adwords consultants that I know of and better yet he can teach adwords profit methodologies as well as anyone that I know.

He is offering a small group training for 12 people. And I am honored to be able to make sure that you all knew about this training. If you are interested and want more information this will one of the best “how to use adwords to build a profitable business” that you will find. Howie is still accepting applications for this training. The space is limited and this training is for those that really want to get into action with Adwords the right and profitable way.

 If you are looking to increase your Adwords Actionable Knowledge, then this training is something that you should investigate.

Til next time,

David Bullock