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By David Bullock
In business, we have what I refer to as “the three Ts” - tools, techniques and thinking. Let's define them for the purposes of this discussion. (…)
As I observe people looking to start a new business, too many times they shoot for the mass markets, commodity markets and no-margin markets. (…)
The basics do not change. In business, to be successful, you must execute on your ideas and bring them to life in the real world.
Thinking about getting something done is not the answer. (…)
So, what is a Rainmaker?
The Rainmaker is the person in the organization that brings business in. He is money guy.
Without the Rainmaker, the business will die. (…)
The 20 Master Plot and Marekting. How do they connect?
Many of you have heard me speak about the 20 master plots and how they can be used for marketing. Coming from a sales and engineering background. (…)
Which came first the product or the market?
In my opinion, the market comes before the product. A product is not a product until someone buys it. (…)
Getting, Holding and Engaging the Attention of your visitors is most critical part of doing business on the web.
When I was working with Dr. (…)
How to do test pricing?
This is one of the most common questions that I get.
How do you determine the best price for your product or service?
Guessing is one way.
Testing is another. (…)
There has been much talk over the last several years about conversion and how to increase the conversion rate. (…)
How many times have your beaten your head against the wall because your business is not making the money that you need and want it you produce? (…)
Your business model.
Do you have one?
If you have one, do you stick to it when taking on clients.
Or are you just getting tossed around like a rag doll by your clients? (…)
How to write better headlines…
Headlines are the key to marketing and the key to your business success. (…)
