Contrary to popular advertising and marketing beliefs, you can’t sell a future that people don’t want or need anymore. The Obama Campaign was promoting a future that the people wanted. People wanted the future, thus they promoted the story and in the end acted to fulfill the story.
Social media are like the wind. It is there. You can see it moving. And more importantly, you see the effects. Social media are all about developing and engaging in consistent intentional conversations around relevant content within a meaningful context within an eager community.
Yes, that is a mouthful. If you look at that statement at a surface level you will most likely continue to advertise and market in the same manner that you have for years, and you will get the same dwindling results. However, with a true operating understanding of new media, that statement above not only sounds impressive; it is actionable and measurable.
Is social media really changing? Nope…
Are you really using social media to further your knowledge and reach in the marketplace? Or, are you just following the masses online to follow those who already have an (offline)Â following?
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Celebrities Need Followers
Human nature is the same online and offline. So, this is not a surprise. Celebrities are supported by those who follow them offline. Why would this be any different online? With an offline following, you can drive traffic to movies, album sales and even websites.
Filed in Social Media For Business by David Bullock
