Have you ever seen an opportunity in the marketplace and wondered what would have happened if you had taken the chance to actually go with a hunch and do something? What did you do then and what are you going to do in the future when opportunity presents itself?
In May 2008, I was presented with an idea with an uncertain future. But I seized the opportunity and a whole new world has opened up for me. As I write this post today, I am pleased to be able to share with you what I had been up to and the adventure it has been.
Key Take Away : One project that is well selected and executed in a timely fashion can change your life.
You own it. No one can take it away from you. And the lessons that you learn along the way are priceless.
The Project That Started With A Conversation
Over the past year I have been working on several projects some good some bad. But all of them taught me something. As I have been watching the market, I have noticed that there is this idea that you only need one skill, one magic product or one super-secret technique to create a wonderful empire.
With Barack 2.0, we have spent over 12 months expanding the blog into a book, which then grew to a full-blown business and speaking career. There was no one product or skill that we used to accomplish this. It took a bunch of pieces to complete the puzzle.
We incorporated:
- Offer Creation
- Salesmanship
- Traffic Generation
- Content Deployment
- Listbuilding
- Repackaging
- Leverage Management
- Taguchi Thinking
- Video
- Audio
- Blogging
- Copy Writing
- Online and Offline Networking
- Public Speaking
- Social Media
- SEO
- Pay-Per-Click
- Strategy
- Tactics
- Seminar and Webinar Presentation
- Building Credibility
- Social Proof
- Public Relations (Credibility Public Building)
- E-commerce
- Distribution
- etc…
More on Integrating Your Marketing & Connecting The Dots – Webinar Series
Filed in Random Ramblings by David Bullock
Is social media really changing? Nope…
Are you really using social media to further your knowledge and reach in the marketplace? Or, are you just following the masses online to follow those who already have an (offline)Â following?
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Celebrities Need Followers
Human nature is the same online and offline. So, this is not a surprise. Celebrities are supported by those who follow them offline. Why would this be any different online? With an offline following, you can drive traffic to movies, album sales and even websites.
Filed in Social Media For Business by David Bullock
