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I have been very quiet over the last several months for a few reasons. If you noticed after we blueprinted the whole Obama Marketing Campaign, I stopped blogging, I stopped tweeting, I stopped e-mailing, I stopped Facebooking…
Just stopped all of it… Why?
Filed in Business Tools And Resources by David Bullock
Have you ever seen an opportunity in the marketplace and wondered what would have happened if you had taken the chance to actually go with a hunch and do something? What did you do then and what are you going to do in the future when opportunity presents itself?
In May 2008, I was presented with an idea with an uncertain future. But I seized the opportunity and a whole new world has opened up for me. As I write this post today, I am pleased to be able to share with you what I had been up to and the adventure it has been.
Key Take Away : One project that is well selected and executed in a timely fashion can change your life.
You own it. No one can take it away from you. And the lessons that you learn along the way are priceless.
The Project That Started With A Conversation
Over the past year I have been working on several projects some good some bad. But all of them taught me something. As I have been watching the market, I have noticed that there is this idea that you only need one skill, one magic product or one super-secret technique to create a wonderful empire.
With Barack 2.0, we have spent over 12 months expanding the blog into a book, which then grew to a full-blown business and speaking career. There was no one product or skill that we used to accomplish this. It took a bunch of pieces to complete the puzzle.
We incorporated:
- Offer Creation
- Salesmanship
- Traffic Generation
- Content Deployment
- Listbuilding
- Repackaging
- Leverage Management
- Taguchi Thinking
- Video
- Audio
- Blogging
- Copy Writing
- Online and Offline Networking
- Public Speaking
- Social Media
- SEO
- Pay-Per-Click
- Strategy
- Tactics
- Seminar and Webinar Presentation
- Building Credibility
- Social Proof
- Public Relations (Credibility Public Building)
- E-commerce
- Distribution
- etc…
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Filed in Random Ramblings by David Bullock
Contrary to popular advertising and marketing beliefs, you can’t sell a future that people don’t want or need anymore. The Obama Campaign was promoting a future that the people wanted. People wanted the future, thus they promoted the story and in the end acted to fulfill the story.
Social media are like the wind. It is there. You can see it moving. And more importantly, you see the effects. Social media are all about developing and engaging in consistent intentional conversations around relevant content within a meaningful context within an eager community.
Yes, that is a mouthful. If you look at that statement at a surface level you will most likely continue to advertise and market in the same manner that you have for years, and you will get the same dwindling results. However, with a true operating understanding of new media, that statement above not only sounds impressive; it is actionable and measurable.
This is such a wonderful time to be in business. The economy has laid bare business models that are outdated and don’t work anymore.
Just yesterday, I scheduled a meeting at a restaurant, and what did we find? The business was closed. So we jumped in the car to go to the next place. It was closed, too. Then I looked back at the mall that was behind me. The parking lot was deserted. Could these businesses have used all of the channels available to them to get people to want to interact with them? At least they could have tried and gone down swinging.
Filed in New Actionable Thinking by David Bullock
