Contrary to popular advertising and marketing beliefs, you can’t sell a future that people don’t want or need anymore. The Obama Campaign was promoting a future that the people wanted. People wanted the future, thus they promoted the story and in the end acted to fulfill the story.
Social media are like the wind. It is there. You can see it moving. And more importantly, you see the effects. Social media are all about developing and engaging in consistent intentional conversations around relevant content within a meaningful context within an eager community.
Yes, that is a mouthful. If you look at that statement at a surface level you will most likely continue to advertise and market in the same manner that you have for years, and you will get the same dwindling results. However, with a true operating understanding of new media, that statement above not only sounds impressive; it is actionable and measurable.
This is such a wonderful time to be in business. The economy has laid bare business models that are outdated and don’t work anymore.
Just yesterday, I scheduled a meeting at a restaurant, and what did we find? The business was closed. So we jumped in the car to go to the next place. It was closed, too. Then I looked back at the mall that was behind me. The parking lot was deserted. Could these businesses have used all of the channels available to them to get people to want to interact with them? At least they could have tried and gone down swinging.
Filed in New Actionable Thinking by David Bullock
