Search engine optimization

The 80/20 Rule Applied to the Time Management of Social Media

By David Bullock

Are you leveraging your efforts and managing your time with regard to your social media marketing and networking?

This simple question comes from the following client observations:

  • Plenty of traffic with no revenue.
  • Plenty of content with no revenue.
  • Great rankings with no revenue.
  • Beautifully designed website with no revenue.
  • Huge followerships with no revenue.
  • Large networks with no revenue.

So here are a few of the questions that I ask…

  • Do you have a strategy for your content?
  • Are you making headway in terms of leads, conversions and sales?
  • Are you just creating and posting content for the sake of posting content?
  • Are you just online and now using this thing called “social media” because it just sounds like a good idea?

In your social media productivity mix you have…

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Doing Something Different In A Down Economy?

This is such a wonderful time to be in business. The economy has laid bare business models that are outdated and don’t work anymore.

Just yesterday, I scheduled a meeting at a restaurant, and what did we find?  The business was closed. So we jumped in the car to go to the next place. It was closed, too. Then I looked back at the mall that was behind me. The parking lot was deserted. Could these businesses have used all of the channels available to them to get people to want to interact with them?  At least they could have tried and gone down swinging.

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SEORainmaker is Coming to Nashville in June

I'm happy to announce that Jerry West and I have teamed up for SEORainmaker 3, to be held in Nashville on June 25 & 26. Jerry and I have planned two days of  to show business owners how to maximize online marketing and sales, turning the Internet into a powerful and cost-effective selling tool –  even in a recession.

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