Comments on: Leveraging Social Media to Transform: The Pepsi Refresh Project http://www.davidbullock.com/leveraging-social-media-to-transform-the-pepsi-refresh-project/ Innovation & Thinking For Business Development Tue, 01 Nov 2011 00:30:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: DavidBullock http://www.davidbullock.com/leveraging-social-media-to-transform-the-pepsi-refresh-project/comment-page-1/#comment-3602 DavidBullock Tue, 09 Feb 2010 02:58:31 +0000 http://www.davidbullock.com/leveraging-social-media-to-transform-the-pepsi-refresh-project/#comment-3602 @barefoot_exec thanks a bunch what a year it has been. Let's connect soon. @barefoot_exec thanks a bunch what a year it has been. Let's connect soon.

]]> By: barefoot_exec http://www.davidbullock.com/leveraging-social-media-to-transform-the-pepsi-refresh-project/comment-page-1/#comment-3601 barefoot_exec Tue, 09 Feb 2010 02:28:22 +0000 http://www.davidbullock.com/leveraging-social-media-to-transform-the-pepsi-refresh-project/#comment-3601 @davidbullock ordering Barack 2.0 today...gonna hafta connect this year so you can sign it for me ;) @davidbullock ordering Barack 2.0 today…gonna hafta connect this year so you can sign it for me ;)

]]> By: DavidBullock http://www.davidbullock.com/leveraging-social-media-to-transform-the-pepsi-refresh-project/comment-page-1/#comment-3599 DavidBullock Tue, 09 Feb 2010 01:38:35 +0000 http://www.davidbullock.com/leveraging-social-media-to-transform-the-pepsi-refresh-project/#comment-3599 @KrisSchindler Yes it does. They made a decision around the media, cost, exposure and community impact. @KrisSchindler Yes it does. They made a decision around the media, cost, exposure and community impact.

]]> By: KrisSchindler http://www.davidbullock.com/leveraging-social-media-to-transform-the-pepsi-refresh-project/comment-page-1/#comment-3597 KrisSchindler Tue, 09 Feb 2010 01:14:03 +0000 http://www.davidbullock.com/leveraging-social-media-to-transform-the-pepsi-refresh-project/#comment-3597 @davidbullock It all ties back to strategy, doesn't it? Start with a reason/purpose and evaluate if you're on track. @davidbullock It all ties back to strategy, doesn't it? Start with a reason/purpose and evaluate if you're on track.

]]> By: DavidBullock http://www.davidbullock.com/leveraging-social-media-to-transform-the-pepsi-refresh-project/comment-page-1/#comment-3596 DavidBullock Tue, 09 Feb 2010 01:12:03 +0000 http://www.davidbullock.com/leveraging-social-media-to-transform-the-pepsi-refresh-project/#comment-3596 Pepsi Project : Leveraging Social Media To Transform Community : http://www.davidbullock.com/leveraging-s... Here's how to really use this stuff Pepsi Project : Leveraging Social Media To Transform Community : http://www.davidbullock.com/leveraging-s... Here's how to really use this stuff

]]> By: David Bullock http://www.davidbullock.com/leveraging-social-media-to-transform-the-pepsi-refresh-project/comment-page-1/#comment-3598 David Bullock Mon, 08 Feb 2010 19:36:06 +0000 http://www.davidbullock.com/leveraging-social-media-to-transform-the-pepsi-refresh-project/#comment-3598 Hi Kris, I would agree. As I went back to the very beginning of the online reporting. The media, expense and the goal have to align. What is amazing is how they have transformed the story to their benefit and really moved into the marketplace in a completely different way. Hi Kris,

I would agree. As I went back to the very beginning of the online reporting. The media, expense and the goal have to align. What is amazing is how they have transformed the story to their benefit and really moved into the marketplace in a completely different way.

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