Project management is what is required in the industrial world to get things done and to organize people. Marketing project management is just as important. I am working with a client and I am watching dates slip, tasks go unmanaged and basic chaos. Yet the the company is making money in spite of themselves and the lack of knowhow and technical expertise.
Of course I am intrigued by this situation. My question is how can you run a business without understanding the basics of marketing project management.
And I mean the basics:
- Budget
- Task
- Resources Allocation
- Milestones
- Deadlines
Too many times I see that the answer to poor marketing practices is more time and more money. Sometimes a bit of planning works wonders toward the success of a project.
When was the last time that you actually followed a plan for your business and it actually worked?
There are schools and courses that teach project management. It is more than flowcharts and pretty pictures and time lines. It is the day to day management of the unexpected and the allocation of resources to meet a goal by a certain time.
In the real world where time really is money and down time will kill a business. A good project manager is worth his weight in gold. To apply some of these skill to your marketing campaigns may give you the competitive advantage that you are seeking.
