Articles, Media And Press Coverage
The Marketer's Podcast- Multivariate Testing and Marketing with David Bullock
David Bullock discusses how testing is the key that unlocks the full potential of the traffic that you are sending to your site. By testing and tracking, you can stop guessing. Start to know exactly what produces the sales, and what actions you must have in order for your site to be profitable.
The Marketer's Podcast - Epipod # 43 - August 2007
Entrepreneur
E-Biz Radio Show - Testing Your Business Processes
David Bullock
discusses the importance of testing your business processes. Audio and
transcript available.
Entrepreneur
Magazine Radio Show - June 2007
SEO
Radio Interview - Monitoring Your Business
David Bullock speaks
about the "long tail" and local search, what is the Taguchi Method
and discusses tracking and testing conversion improvement case studies.
SEO
Radio - March 2007
Black
Enterprise
- Profiting
From Consumer Behavior
David Bullock uses the Taguchi
Method and data mining to reduce advertising costs by 90% and increase
conversion rates by 600%.
Black
Enterprise Magazine - March 2007
DMNews - Taguchi Testing Can Triple Response
Bob Bly reports on the need for direct marketers to test, and explains how David Bullock's new methodologies can lead to increased revenues and a higher ROI.
Direct
Marketing News - December 2006
Specialized Information Publishers Association - June 2006
David Bullock addresses newsletter publishers about the importance of
testing and advanced testing methodologies.
In November, David Bullock and Ken McCarthy held a seminar for small business owners in
New Orleans
. Read what they had to say about rebuilding your business in the midst of adversity, and what the steps are that every business needs to take to succeed in today’s online marketplace.”
