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Articles, Media And Press Coverage

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The Marketer's Podcast- Multivariate Testing and Marketing with David Bullock
David Bullock discusses how testing is the key that unlocks the full potential of the traffic that you are sending to your site. By testing and tracking, you can stop guessing. Start to know exactly what produces the sales, and what actions you must have in order for your site to be profitable. 
The Marketer's Podcast - Epipod # 43 - August 2007

 

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Entrepreneur E-Biz Radio Show - Testing Your Business Processes
David Bullock discusses the importance of testing your business processes. Audio and transcript available.
Entrepreneur Magazine Radio Show - June 2007

 

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SEO Radio Interview - Monitoring Your Business
David Bullock speaks about the "long tail" and local search, what is the Taguchi Method and discusses tracking and testing conversion improvement case studies.
SEO Radio - March 2007

 

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Black Enterprise - Profiting From Consumer Behavior
David Bullock uses the Taguchi Method and data mining to reduce advertising costs by 90% and increase conversion rates by 600%.  
Black Enterprise Magazine - March 2007

 

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DMNews - Taguchi Testing Can Triple Response
Bob Bly reports on the need for direct marketers to test, and explains how David Bullock's new methodologies can lead to increased revenues and a higher ROI.
Direct Marketing News - December 2006

 

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Specialized Information Publishers Association - June 2006
David Bullock addresses newsletter publishers about the importance of testing and advanced testing methodologies.

 

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Ken McCarthy & David Bullock - Small Business Seminar (New Orleans, November 9, 2006)


In November, David Bullock and Ken McCarthy held a seminar for small business owners in New Orleans .  Read what they had to say about rebuilding your business in the midst of adversity, and what the steps are that every business needs to take to succeed in today’s online marketplace.”