Obama 2.0: The Business of Politics

Obama 2.0 is in all the headlines today. A friend of mine just send this to me via Twitter (thanks @JillKoenig).  What does this mean?

The question that comes to my mind is how can a business, the backbone of the economy, learn from these political campaigns?

There are true nuggets of marketing, positioning and execution gold that can be found here.

But I fear that just like during the 2008 Presidential Campaign – where a senator seemed to have come out of nowhere to rise to the highest office in the land – the world is paying attention to the politics and not the mechanics that they could use to gain market share, increase profits and reduce costs.

Here are some of the headlines that I believe take our eye off the ball.

Obama 2.0 Begins by Listening to Paul Volcker

Obama 2.0: Candidate Starts His Hard Move to the Center

Let’s focus on the lessons that can be learned for a business of any size to succeed against enormous odds.  That message is as true today as it was a year ago.