That is the question.
Market testing is not a high priority for most businesses. But it should be and here’s why...
It is believed that traffic itself is the most important part of an online selling strategy. Thus, business owners spend time and money to get more and more traffic. More traffic is not the answer. Traffic is only one of the critical components in your online selling strategy.
Most businesses spend huge amounts of time and effort to get the visitors to their site. But then what?
The expensive visitor has arrived… and nothing happens. No next step is taken. No opt-in. No sale. Nothing. You have used valuable resources and time to get the visitor, only to let her look and leave.
Testing is the key that unlocks the full potential of the traffic that you are sending to your site. By testing and tracking, you can stop guessing. Start to know exactly what produces the sales, and what actions you must have in order for your site to be profitable.
There is no other way to produce a predictable increase in conversions and profitability and reduction in advertising costs without testing, modifying and tracking your online sales process.