Social Media Strategy: Disrupting the Business of Politics

by David Bullock

Social Media continues to disrupt the business of politics. While I continue working in the business sector, over the past year I have become increasingly engaged in the political vertical.

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Neal Harrington of www.HarringtonFT.com and I had a conversation several months ago (July 2009) that proved to be very interesting. We are discussing the gap in technical expertise within the political arena in terms of social media deployment. These new communication technologies are completely disrupting the political marketplace.

If this is the case, this news that came out earlier this week is especially intriguing:  Plouffe to Play Expanded Advisory Role for Obama.  Who is going to step in to assist the opposition?

If both parties are using social media communication technologies effectively, what will be the deciding factor or secret weapon in the upcoming campaigns?

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