Contrary to popular advertising and marketing beliefs, you can’t sell a future that people don’t want or need anymore. The Obama Campaign was promoting a future that the people wanted. People wanted the future, thus they promoted the story and in the end acted to fulfill the story.
Social media are like the wind. It is there. You can see it moving. And more importantly, you see the effects. Social media are all about developing and engaging in consistent intentional conversations around relevant content within a meaningful context within an eager community.
Yes, that is a mouthful. If you look at that statement at a surface level you will most likely continue to advertise and market in the same manner that you have for years, and you will get the same dwindling results. However, with a true operating understanding of new media, that statement above not only sounds impressive; it is actionable and measurable.
How do you sell social media?
That's a big question with which requires a big answer. However, it also requires some deeper questions and investigation.
Let’s begin by dissecting the question, as the knowing how to sell something assumes that you know what you are selling.
Not truly knowing what social media is, how it works (and doesn’t work) and the technology behind the whole machine is the precursor to missing the mark.
Understanding the whole picture means:
