Obama 2.0 is in all the headlines today. A friend of mine just send this to me via Twitter (thanks @JillKoenig). What does this mean?
The question that comes to my mind is how can a business, the backbone of the economy, learn from these political campaigns?
There are true nuggets of marketing, positioning and execution gold that can be found here.
Filed in Social Media For Business by David Bullock
Contrary to popular advertising and marketing beliefs, you can’t sell a future that people don’t want or need anymore. The Obama Campaign was promoting a future that the people wanted. People wanted the future, thus they promoted the story and in the end acted to fulfill the story.
Social media are like the wind. It is there. You can see it moving. And more importantly, you see the effects. Social media are all about developing and engaging in consistent intentional conversations around relevant content within a meaningful context within an eager community.
Yes, that is a mouthful. If you look at that statement at a surface level you will most likely continue to advertise and market in the same manner that you have for years, and you will get the same dwindling results. However, with a true operating understanding of new media, that statement above not only sounds impressive; it is actionable and measurable.
