This is a continuation of Social Media Strategy Playbook Series. There is much to learn as we study politics and extract meaningful marketing lessons from the outcomes of the various campaigns. New media technologies are disrupting the landscape of both business and politics and the similarities are staggering. If you have the distinctions to see what is really happening, this is an excellent real-time ideation-to-transaction primer.
We have covered:
Rule 1: Use All Available Media Channels from the Very Beginning
Rule 2: Create a Short Meaningful Message, Speak It and Let It Work
More on Social Media Strategy Playbook: Transactional Situations
Filed in Social Media For Business by David Bullock
Social Media continues to disrupt the business of politics. While I continue working in the business sector, over the past year I have become increasingly engaged in the political vertical.
Neal Harrington of www.HarringtonFT.com and I had a conversation several months ago (July 2009) that proved to be very interesting. We are discussing the gap in technical expertise within the political arena in terms of social media deployment. These new communication technologies are completely disrupting the political marketplace.
More on Social Media Strategy: Disrupting the Business of Politics
Filed in Social Media For Business by David Bullock
