What is social media?
It is truly something new, or it is a communication technology that is misunderstood and miss-applied because these new broadcasting and networking platforms have commoditized messaging by allowing the masses to have access to broadcast capacities and influence that were only available to a few years ago.
The answer is very basic. It starts with being meaningful and relevant to those that find you.
And where should they find you?
Everywhere that they are looking. Social media allows you to be everywhere, talking to everybody and listening to everything.
