Let’s look at a fundamental truth right from the dictionary. This is the textbook definition. Starting at the beginning.

mar·ket·ing (mär'ki-ting) n.

1. The act or process of buying and selling in a market.

2. The commercial functions involved in transferring goods from producer to consumer.

Taking a page from politics, marketing is getting an idea into the marketplace and getting people to change their minds and behavior.

Let’s examine a pragmatic definition you can use today:

Marketing is the practice of getting your idea not only into the marketplace but also into the minds of those who are ready, willing and able to take action to consume your product.

As a business, the first thing that your business has to do is promote the idea that it can produce a consumable product. But more importantly, getting the idea to the right people is critical. Traffic is crucial. Actional (conversional) traffic is even more important.

For politics, the consumable product that you market is leadership.

As a business owner, you too are promoting leadership in your chosen market.

So how does this pertain to social media strategy?

Social media for most is a place for chatter. Making that idle chatter actionable is your goal.

So…

More on Social Media Strategy for Marketing (Some Thinking)