I recently listened to a speaker talk about this “blue sky idea” that I know will never work, yet the audience was eating it up… Does this sound familar? It certainly is something I’ve seen happen over and over.
The information this speaker provided was:
- Outdated
- Unrealistic
- Unusable
Yet, the audience was feeling good. Perhaps that is all that matters.
This happens every day all over the country.
To prevent yourself from falling into this trap and wasting both time and money, you should ask yourself a few questions before signing up for that next seminar:
- Who are you listening to?
- Do they know what they are doing?
- Can they demonstrate what they are talking about?
- When was the last time that they did what they are telling you works so well?
The business audience is depending on the expertise of the speaker to bring them new ways to think about and know the world around them.
A good speaker shows new ways to “know and see” the world.
There is a profound difference between knowing what to do and being able to do what you know.
The key to execution is being able to do what you know and then get it done to the outcome of a stable result.
Really, knowing how to do something means that you can think with the materials and that you can improvise and innovate, because nothing is as cut and dry as it seems.
Just something to think about.
Filed in Actions You Can Take, Random Ramblings by David Bullock
Obama 2.0 is in all the headlines today. A friend of mine just send this to me via Twitter (thanks @JillKoenig). What does this mean?
The question that comes to my mind is how can a business, the backbone of the economy, learn from these political campaigns?
There are true nuggets of marketing, positioning and execution gold that can be found here.
Filed in Social Media For Business by David Bullock
Social media is part of the getting ideas into the marketplace.
Ideas are cheap. Ideas are everywhere. You just had another idea. In fact, as you are reading this you will get a few new ones.
You can be inspired by anything. The key is what you do with the ideas that you or others have. Innovation is the buzzword these days… but to truly innovate, someone has to build it and make it work.
In short, an idea that is not executed is nothing but a fleeting flash of brilliance.
More on Using Social Media: The Ideation-to-Transaction Process
Filed in New Actionable Thinking by David Bullock
