Execution

Obama 2.0: The Business of Politics

Obama 2.0 is in all the headlines today. A friend of mine just send this to me via Twitter (thanks @JillKoenig).  What does this mean?

1-25-10 Obama 2.0 Book Chicago

The question that comes to my mind is how can a business, the backbone of the economy, learn from these political campaigns?

There are true nuggets of marketing, positioning and execution gold that can be found here.

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Using Social Media: The Ideation-to-Transaction Process

Social media is part of the getting ideas into the marketplace.

Ideas are cheap. Ideas are everywhere. You just had another idea.  In fact, as you are reading this you will get a few new ones.

You can be inspired by anything. The key is what you do with the ideas that you or others have.  Innovation is the buzzword these days… but to truly innovate, someone has to build it and make it work.

In short, an idea that is not executed is nothing but a fleeting flash of brilliance.

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