This is a continuation of Social Media Strategy Playbook Series. There is much to learn as we study politics and extract meaningful marketing lessons from the outcomes of the various campaigns. New media technologies are disrupting the landscape of both business and politics and the similarities are staggering. If you have the distinctions to see what is really happening, this is an excellent real-time ideation-to-transaction primer.
We have covered:
Rule 1: Use All Available Media Channels from the Very Beginning
Rule 2: Create a Short Meaningful Message, Speak It and Let It Work
More on Social Media Strategy Playbook: Transactional Situations
Filed in Social Media For Business by David Bullock
The Superbowl is over. Lasted for one day. Congratulations to the New Orleans Saints on the win. Congratulations to the advertisers that debuted their new commercials.
But let’s look beyond the Superbowl to the Pepsi Refresh Project.
For those of you who have not followed the story… In a nutshell, Pepsi decided not to advertise during the Superbowl. They decided to use the money that they would spend on “traditional advertising” on a social media project.
More on Leveraging Social Media to Transform: The Pepsi Refresh Project
Filed in Actions You Can Take, Advertising Insights by David Bullock
