Social Media continues to disrupt the business of politics. While I continue working in the business sector, over the past year I have become increasingly engaged in the political vertical.
Neal Harrington of www.HarringtonFT.com and I had a conversation several months ago (July 2009) that proved to be very interesting. We are discussing the gap in technical expertise within the political arena in terms of social media deployment. These new communication technologies are completely disrupting the political marketplace.
More on Social Media Strategy: Disrupting the Business of Politics
Filed in Social Media For Business by David Bullock
Apparently, the social media marketing playbook got lost within a year. Folks, we outlined the blueprint as it was happening in 2008 in www.barack20.com.
- We did not go with a major publisher.
- We did not spend a fortune on advertising.
- We used social media just like the typical small to mid-sized business to prove the point that any business could use these new media effectively.
Guess what? The methodology worked and continues to work. Now it seems that the political world is waking up to the fact the social media is powerful if it is used correctly.
Presidential, Senate and Local Elections: A Different, Closer Look
Doing the same things will yield the same results. The tools are available for use for those who have the foresight to use social media correctly.
Both the Democrat party and the Republican party have recently seen clear victories with social media as the apparent point of leverage. Is that really the case? Or are there other factors beneath the surface that we can uncover with a cross-discipline inspection? Let’s take a look.
2008 Presidential – National Race (Global Reach)
2010 Gubernatorial – Statewide Race (National Reach)
2008 County Election – County Race (Statewide Reach)
The major media and pundits have weighed in with very superficial analysis about the effectiveness of social media.
Filed in Social Media For Business by David Bullock
