Question for you?

Are you leveraging technology for your maximum benefit?

This one person is acting as a full orchestra.

Tools. Practice. Willingness. Performance. 

How can you use the technology that you have access to…

• keep in touch with more people
• increase your productivity
• communicate better with clients and customers
• be better organized
• promote our products and services
• get better information

These are real situations that there are technology leveraged solutions that do exist.

The real question is: Are we using the resources that we have available to us?

Enjoy…

 

 

As I viewed this video in the wee hours of the morning, I was struck by the collaboration and combination that the embrace of technology has spawned within the arts community. Because of the internet and social media technologies, dance moves from one part of the world are easily shared elsewhere. Thus an acceleration of the evolution of dance as we know it.

Moving the art form to levels that we have not seen before. This is spectacular to watch.

This is the true use of technology as it used to create new movement and expression. This is the highest and best use of media.

In this short video I saw:

• value exchange
• emotional response
• years of dedicated practice
• self discipline to perfect a craft

Manipulation of space, time and energy are within the realm of quantum physics but are part of the vocabulary of dance. Amazing and intriguing.

What I also observed was dance styles that are from the 70’s still being practiced and refined and taken to new levels of control and perfection.

Alot of implications here…

Like when was the last time, you got up from your computer and really interacted with people?

Hmmm….

Enjoy.

As we completed the Barack 2.0 project, we had the opportunity to speak with the professors at Wharton School of Business about the data exhaust that is created due to new media platforms and practices.

These are the questions that came out of that discussion:

• What data is required to produce a profit in business?
• What data is worth inspecting?
• You have the data… now what?
• Does it go into a nice report and sit on the shelf?
• Is all of this data collection and measurement meaningless?

It can be meaningless if the data is not useful and pragmatically applicable.

Let’s look at a few concepts that filter out a lot of the noise:

More on Perfect Information: Social Media Strategy and Tactics

When I worked in the robotics industry many years ago, there was this guy named Scott.  He just made me laugh one day because I asked him what his role was and he said, “I am the idea guy.”

Why is this funny and how does this apply now?

While ideas are very important and we have to have them, at some point someone has to take the idea and do something with it. There are millions of ideas available right now in the US patent office. Some of them are good, some are bad and some are just plain crazy but all in all they are ideas.

When I hear someone say that they are an idea guy, I always get a bit worried.  If you are just an idea guy when did you get the practical and pragmatic experience to know when your idea is a good one?

More on Ideation: Scott the Idea Guy

How strong is your social network?  How many people can you pick up the phone right now and call right now?  How many would answer?

If you are networking online, are you translating to your activity offline?

Transactions are made out here, in the real world, with real people.

• Meetings
• Conference Calls
• Presentations

I tell my students all the time:

• Get offline.
• Talk to people.
• Develop a relationship.
• Add value to the marketplace.
• Be helpful.
• Befriend people with skills that you don’t have.

More on Using Social Media For Real World Networking

This is a continuation of Social Media Strategy Playbook Series. There is much to learn as we study politics and extract meaningful marketing lessons from the outcomes of the various campaigns. New media technologies are disrupting the landscape of both business and politics and the similarities are staggering. If you have the distinctions to see what is really happening, this is an excellent real-time ideation-to-transaction primer.

We have covered:

Rule 1:  Use All Available Media Channels from the Very Beginning

Rule 2:  Create a Short Meaningful Message, Speak It and Let It Work

More on Social Media Strategy Playbook: Transactional Situations

Social Media continues to disrupt the business of politics. While I continue working in the business sector, over the past year I have become increasingly engaged in the political vertical.

Neal Harrington of www.HarringtonFT.com and I had a conversation several months ago (July 2009) that proved to be very interesting. We are discussing the gap in technical expertise within the political arena in terms of social media deployment. These new communication technologies are completely disrupting the political marketplace.

More on Social Media Strategy: Disrupting the Business of Politics

I was looking on my hard drives and I found a folder full of interviews and conversations that I have had over the years. These are pure gold nuggets of information that I am so glad that I captured. Howie is featured in the interview below.  Howie Jacobson is a good friend of mine. Howie is the author of the “AdWords for Dummies” book.

There is so much in this 7–minute clip:

• PPC
• Salesmanship
• System Setup
• SEO
• Social Media
• Passion For Work
• Media Repurposing

Markets are changing rapidly. Hope that you enjoy it. More to come.

Is social media an effective tool for driving targeted traffic to a brand new website that is starting from a complete standstill?

Based on what we are seeing - yes. I am learning alot with this project, as it is in a market with which I am not at all familiar.

Getting traffic is only the first part of the equation. Motivating that traffic to take action is the part where most social media deployments break down.

More to come in a few days…

Be well…