This is a continuation of Social Media Strategy Playbook Series. There is much to learn as we study politics and extract meaningful marketing lessons from the outcomes of the various campaigns. New media technologies are disrupting the landscape of both business and politics and the similarities are staggering. If you have the distinctions to see what is really happening, this is an excellent real-time ideation-to-transaction primer.

We have covered:

Rule 1:  Use All Available Media Channels from the Very Beginning

Rule 2:  Create a Short Meaningful Message, Speak It and Let It Work

More on Social Media Strategy Playbook: Transactional Situations