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I have been very quiet over the last several months for a few reasons. If you noticed after we blueprinted the whole Obama Marketing Campaign, I stopped blogging, I stopped tweeting, I stopped e-mailing, I stopped Facebooking…
Just stopped all of it… Why?
Filed in Business Tools And Resources by David Bullock
The Superbowl is over. Lasted for one day. Congratulations to the New Orleans Saints on the win. Congratulations to the advertisers that debuted their new commercials.
But let’s look beyond the Superbowl to the Pepsi Refresh Project.
For those of you who have not followed the story… In a nutshell, Pepsi decided not to advertise during the Superbowl. They decided to use the money that they would spend on “traditional advertising” on a social media project.
More on Leveraging Social Media to Transform: The Pepsi Refresh Project
Filed in Actions You Can Take, Advertising Insights by David Bullock
