When I worked in the robotics industry many years ago, there was this guy named Scott. He just made me laugh one day because I asked him what his role was and he said, “I am the idea guy.”
Why is this funny and how does this apply now?
While ideas are very important and we have to have them, at some point someone has to take the idea and do something with it. There are millions of ideas available right now in the US patent office. Some of them are good, some are bad and some are just plain crazy but all in all they are ideas.
When I hear someone say that they are an idea guy, I always get a bit worried. If you are just an idea guy when did you get the practical and pragmatic experience to know when your idea is a good one?
Social media is part of the getting ideas into the marketplace.
Ideas are cheap. Ideas are everywhere. You just had another idea. In fact, as you are reading this you will get a few new ones.
You can be inspired by anything. The key is what you do with the ideas that you or others have. Innovation is the buzzword these days… but to truly innovate, someone has to build it and make it work.
In short, an idea that is not executed is nothing but a fleeting flash of brilliance.
More on Using Social Media: The Ideation-to-Transaction Process
Filed in New Actionable Thinking by David Bullock
