The Superbowl is over. Lasted for one day. Congratulations to the New Orleans Saints on the win. Congratulations to the advertisers that debuted their new commercials.
But let’s look beyond the Superbowl to the Pepsi Refresh Project.
For those of you who have not followed the story… In a nutshell, Pepsi decided not to advertise during the Superbowl. They decided to use the money that they would spend on “traditional advertising” on a social media project.
More on Leveraging Social Media to Transform: The Pepsi Refresh Project
Filed in Actions You Can Take, Advertising Insights by David Bullock
Obama 2.0 is in all the headlines today. A friend of mine just send this to me via Twitter (thanks @JillKoenig). What does this mean?
The question that comes to my mind is how can a business, the backbone of the economy, learn from these political campaigns?
There are true nuggets of marketing, positioning and execution gold that can be found here.
Filed in Social Media For Business by David Bullock
