Have you ever seen an opportunity in the marketplace and wondered what would have happened if you had taken the chance to actually go with a hunch and do something? What did you do then and what are you going to do in the future when opportunity presents itself?
In May 2008, I was presented with an idea with an uncertain future. But I seized the opportunity and a whole new world has opened up for me. As I write this post today, I am pleased to be able to share with you what I had been up to and the adventure it has been.
Key Take Away : One project that is well selected and executed in a timely fashion can change your life.
You own it. No one can take it away from you. And the lessons that you learn along the way are priceless.
The Project That Started With A Conversation
Over the past year I have been working on several projects some good some bad. But all of them taught me something. As I have been watching the market, I have noticed that there is this idea that you only need one skill, one magic product or one super-secret technique to create a wonderful empire.
With Barack 2.0, we have spent over 12 months expanding the blog into a book, which then grew to a full-blown business and speaking career. There was no one product or skill that we used to accomplish this. It took a bunch of pieces to complete the puzzle.
We incorporated:
- Offer Creation
- Salesmanship
- Traffic Generation
- Content Deployment
- Listbuilding
- Repackaging
- Leverage Management
- Taguchi Thinking
- Video
- Audio
- Blogging
- Copy Writing
- Online and Offline Networking
- Public Speaking
- Social Media
- SEO
- Pay-Per-Click
- Strategy
- Tactics
- Seminar and Webinar Presentation
- Building Credibility
- Social Proof
- Public Relations (Credibility Public Building)
- E-commerce
- Distribution
- etc…
More on Integrating Your Marketing & Connecting The Dots – Webinar Series
Filed in Random Ramblings by David Bullock
I was looking on my hard drives and I found a folder full of interviews and conversations that I have had over the years. These are pure gold nuggets of information that I am so glad that I captured. Howie is featured in the interview below. Howie Jacobson is a good friend of mine. Howie is the author of the “AdWords for Dummies” book.
There is so much in this 7–minute clip:
- PPC
- Salesmanship
- System Setup
- SEO
- Social Media
- Passion For Work
- Media Repurposing
Markets are changing rapidly. Hope that you enjoy it. More to come.

Filed in Social Media For Business by David Bullock



