No business owner ever has enough time or information to make the right decision. Too many things can change that are outside of your control.

Technology is changing. The customers are changing. The market demand is changing. And yet we are hopeful that we make the right choices on a day-to-day basis.

What I have found in the last few years is that it is not the correctness of the decision that has been my saving grace. It has been the ability to change from the decisions that I have made to something different, quickly and without reservation.

When the world is changing around you, your best position is that of flexibility. Don’t get stuck and fixed in the idea that this is the way that it is going to be. As soon as you dig in you will find that the market has yet again changed around you.  You are left standing there and wondering, “What happened to my glorious sure-fire plan?”

Learning how to make good decisions is one thing.  Learning how to make good decisions on the fly is becoming a required skill for the business owner who is working in ever-changing market situations.

Think better. Think faster.