As we completed the Barack 2.0 project, we had the opportunity to speak with the professors at Wharton School of Business about the data exhaust that is created due to new media platforms and practices.
These are the questions that came out of that discussion:
- What data is required to produce a profit in business?
- What data is worth inspecting?
- You have the data… now what?
- Does it go into a nice report and sit on the shelf?
- Is all of this data collection and measurement meaningless?
It can be meaningless if the data is not useful and pragmatically applicable.
Let’s look at a few concepts that filter out a lot of the noise:
More on Perfect Information: Social Media Strategy and Tactics
Filed in Actions You Can Take, Social Media For Business by David Bullock
Face the facts. There is no way to manage time itself. You can't move 2pm to 9am just because you want to. You can't stretch an hour by 5 minutes. Oh, but I wish I could. And I bet that if you had the "magic power" you would manipulate time too. Management means that you can move things around and rearrange things. This is so not the case with time. It is what it is. A minute is a minute and they are whizzing by right now. The video below will give you a framework to think about time in a new way. This is two minutes well spent.
