By David Bullock

Watching the market as I have over the last year has been very interesting. Reporting on the market and what the “social media” market is doing has become a big business over the last several years. Heck, just trying to keep up with the new tools is hard enough. So, as we look at a dynamic market, what is the first thing that we have to do?

Find an anchor point.

More on Creating a Workable Social Media Strategy: Thoughts, Tasks or Talking

By David Bullock

Are you leveraging your efforts and managing your time with regard to your social media marketing and networking?

This simple question comes from the following client observations:

• Plenty of traffic with no revenue.
• Plenty of content with no revenue.
• Great rankings with no revenue.
• Beautifully designed website with no revenue.
• Huge followerships with no revenue.
• Large networks with no revenue.

So here are a few of the questions that I ask…

• Do you have a strategy for your content?
• Are you making headway in terms of leads, conversions and sales?
• Are you just creating and posting content for the sake of posting content?
• Are you just online and now using this thing called “social media” because it just sounds like a good idea?

In your social media productivity mix you have…

More on The 80/20 Rule Applied to the Time Management of Social Media

Using social media is like using any tool that you have at your disposal.

You have to actually to…

• create a plan
• have knowledge of the tools
• create something of value
• build something meaningful to someone else.

Otherwise, you have not created anything of any significance.

If you are talking and no one is listening, that is called noise.

With social media, your tool is information and communication. You are working to get people to take notice. Your goal is to become meaningful within the media.

More on How Are You Using Social Media?

I'm happy to announce that Jerry West and I have teamed up for SEORainmaker 3, to be held in Nashville on June 25 & 26. Jerry and I have planned two days of  to show business owners how to maximize online marketing and sales, turning the Internet into a powerful and cost-effective selling tool –  even in a recession.

More on SEORainmaker is Coming to Nashville in June