How strong is your social network? How many people can you pick up the phone right now and call right now? How many would answer?
If you are networking online, are you translating to your activity offline?
Transactions are made out here, in the real world, with real people.
- Meetings
- Conference Calls
- Presentations
I tell my students all the time:
- Get offline.
- Talk to people.
- Develop a relationship.
- Add value to the marketplace.
- Be helpful.
- Befriend people with skills that you don’t have.
Filed in Social Media For Business by David Bullock
Is social media an effective tool for driving targeted traffic to a brand new website that is starting from a complete standstill?
Based on what we are seeing - yes. I am learning alot with this project, as it is in a market with which I am not at all familiar.
Getting traffic is only the first part of the equation. Motivating that traffic to take action is the part where most social media deployments break down.
More to come in a few days…
Be well…
Filed in Social Media For Business by David Bullock
Contrary to popular advertising and marketing beliefs, you can’t sell a future that people don’t want or need anymore. The Obama Campaign was promoting a future that the people wanted. People wanted the future, thus they promoted the story and in the end acted to fulfill the story.
Social media are like the wind. It is there. You can see it moving. And more importantly, you see the effects. Social media are all about developing and engaging in consistent intentional conversations around relevant content within a meaningful context within an eager community.
Yes, that is a mouthful. If you look at that statement at a surface level you will most likely continue to advertise and market in the same manner that you have for years, and you will get the same dwindling results. However, with a true operating understanding of new media, that statement above not only sounds impressive; it is actionable and measurable.
What is social media?
It is truly something new, or it is a communication technology that is misunderstood and miss-applied because these new broadcasting and networking platforms have commoditized messaging by allowing the masses to have access to broadcast capacities and influence that were only available to a few years ago.
The answer is very basic. It starts with being meaningful and relevant to those that find you.
And where should they find you?
Everywhere that they are looking. Social media allows you to be everywhere, talking to everybody and listening to everything.
How do you sell social media?
That's a big question with which requires a big answer. However, it also requires some deeper questions and investigation.
Let’s begin by dissecting the question, as the knowing how to sell something assumes that you know what you are selling.
Not truly knowing what social media is, how it works (and doesn’t work) and the technology behind the whole machine is the precursor to missing the mark.
Understanding the whole picture means:
Are you leveraging your efforts and managing your time with regard to your social media marketing and networking?
This simple question comes from the following client observations:
- Plenty of traffic with no revenue.
- Plenty of content with no revenue.
- Great rankings with no revenue.
- Beautifully designed website with no revenue.
- Huge followerships with no revenue.
- Large networks with no revenue.
So here are a few of the questions that I ask…
- Do you have a strategy for your content?
- Are you making headway in terms of leads, conversions and sales?
- Are you just creating and posting content for the sake of posting content?
- Are you just online and now using this thing called “social media” because it just sounds like a good idea?
In your social media productivity mix you have…
More on The 80/20 Rule Applied to the Time Management of Social Media
Filed in New Actionable Thinking by David Bullock
Entering into a new media channel. Video. But not the typical video with a video cam.
This was created on a virtual set in about 10 mins. I think I have found content generation heaven.
More to come… This was my first try. Tell me what you think.
Filed in Random Ramblings by David Bullock
Social CRM Explained
Chris Brogan, known as the god father of social media, has done a podcast with Brent Leary. During this interview, they talk about the best practices for social media and how the media is changing in internet time. The podcast is funny and extremely informative for any business owner who is looking to move online.
I learned several things:
More on Social CRM Explained: Using Social Media For Business Development
Filed in Business Development by David Bullock
