The Superbowl is over. Lasted for one day. Congratulations to the New Orleans Saints on the win. Congratulations to the advertisers that debuted their new commercials.

But let’s look beyond the Superbowl to the Pepsi Refresh Project.

For those of you who have not followed the story… In a nutshell, Pepsi decided not to advertise during the Superbowl. They decided to use the money that they would spend on “traditional advertising” on a social media project.

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