You may have heard a lot lately about The Taguchi Method. Invented in 1950s, Taguchi is used in conjunction with other technologies to design and perform highly efficient marketing experiments.
Mechanically, this means using a specific methodology to design and build test pages that the visitor will see and respond to in an effort to increase the conversion rate (i.e., the desired action) of the viewed page system.
Since increasing conversion depends on many factors, the Taguchi method for advertising allows for accelerated testing, without having to run and validate all possible combinations of a landing page system (a tedious and uneconomic process).
By systematically choosing certain combinations of variables, it is possible to separate their individual contributions to the conversion process.
The end result: you will know not only what is working but also what to closely monitor in your sales process.
Taguchi is a special subset of Design of Experiments (DOE) and distinguishes itself from classic DOE by testing a few systems and simulating the testing of many different landing page systems and conversion process combinations. This saves you time and money while increasing your conversion rate and profitability.